Senior Brand Manager

Our client is seeking a Senior Brand Manager to drive growth and value creation for assigned brands within the Beer category through strategic marketing, brand activations, and consumer-focused campaigns. The role ensures the delivery of operating targets, marketing objectives, and profitability across key markets by optimizing innovation, brand communications, pricing, and sponsorships.Key ResponsibilitiesStrategySupport the creation and execution of the Category strategy.Use consumer and market insights to build strong brands in key focus markets.Apply channel-specific thinking to activate brands with relevant communication strategies.Contribute to competitive strategy reviews to identify implications and learnings.Ensure profitable and sustainable brand growth using best practices and commercial acumen.Deliver against commercial targets derived from business goals.Support brand strategy development, including pricing, SKU management, brand positioning, and communications within allocated resources.Engage monthly with regional and global stakeholders to ensure strategy alignment and consistency.PlanningSupport the annual development of brand plans.Manage brand target setting, ATL/BTL budgets, 360-degree communication plans, activity calendars, and activation plans.Align brand team strategies with trade marketing for effective execution.Lead agency management, briefing, and internal approvals.ExecutionCollaborate with trade marketing to plan, monitor, and execute brand activation plans within budget.Brief internal and external suppliers to ensure excellent execution of activations and sponsorships.Monitor monthly ATL/BTL spend across markets according to annual plans.Manage day-to-day agency relationships and internal stakeholder interactions (procurement, finance, trade marketing, and sales).Monitoring / ReportingTrack, analyze, and use financial and market data to optimize brand investment and campaign effectiveness.Interpret insights from market trends, media, and consumer behavior.Manage brand development budget, invoicing, and spend.PeopleLead personal and career development initiatives.Job RequirementsEducationHonours or postgraduate qualification in Commercial or Brand Marketing.ExperienceMinimum 5 years’ relevant marketing experience, preferably across FMCG categories (alcohol experience advantageous).Strong understanding of the FMCG value chain.Proven cross-functional and project management skills.Demonstrated strategic thinking and planning capability.Expertise in executing marketing plans.Strong commercial acumen and analytical skills.Ability to apply consumer insights to campaigns.Demonstrated creativity and experience leading creative work and agency partnerships.Excellent written and verbal communication skills.Passion for business and continuous learning.Functional CompetenciesConsumer-centric approachPortfolio managementIntegrated commercial planningBrand strategy developmentBreakthrough communicationsBrand profitability managementInnovation and renovationStore-back marketingRoute-to-market and channel understandingBehaviorsDeliver results and celebrate successThink consumer first and make courageous decisionsChampion inclusion and collaborationEmbrace learning, growth, and development