Senior Content Manager

yad2 is building a unified, modern Content Hub that will bring together several existing content environments into onecoherent, valuable experience.We’re looking for a Senior Content Lead (Hands-On) who will own and drive this transformation.You’ll define what the content experience should be, guide Product on how to support it, understand PRDs, and produce BRDs for content-related needs, while also creating high quality content yourself. This role blends strategic thinking, strong collaboration with Product, and hands-on editorial creation.What You’ll OwnContent Hub Ownership & UnificationLead the transition from multiple disconnected content areas to one unified content platformDefine structure, taxonomy, navigation, and content logicBuild the roadmap for the Content Hub based on user behavior and business needsEnsure the hub stays fresh, relevant, and high-quality at all timesProduct Collaboration (PRD/BRD Expertise)Understand PRDs and work closely with Product to shape how content appears in the UI/UXProduce clear BRDs for content needs, new modules, formats, and flowsInfluence early discovery processes to ensure content receives the right place in the experienceTranslate content strategy into actionable product requirementsHands-On Content CreationWrite articles, guides, and long-form content in HebrewProduce content independently or through freelancers and partnersUse AI tools to accelerate ideation and content creationMaintain editorial consistency and high standardsContent Strategy & BenchmarkingResearch global content platforms and identify best practicesAnalyze newsletter structures, content ecosystems, and editorial formatsBring insights that shape Yad2’s future content experienceBuild a content roadmap backed by data, research, and trendsMarketing & Lifecycle ContentCreate content for newsletters, CRM campaigns, automation flows, and lifecycle journeysWrite B2B materials, presentations, and product explanationsSupport marketing narratives across campaigns and verticalsCross-Team CollaborationWork with Product, Growth, CRM, Creative, and external writersRally teams behind a unified content strategyEnsure a consistent content voice across all touchpointsWho You Are6+ years in content writing, editorial work, or content strategyNative-level Hebrew writer; clear, structured, fastComfortable reading PRDs and creating BRDs when neededExperience in tech/digital/high-growth environmentsHands-on creator who loves both writing and buildingResearch-driven; curious about global benchmarksCollaborative and influential without formal authorityOrganized, proactive, and excited to shape something newWhy This Role MattersYou’ll turn yad2 into a content destination, not only a marketplaceYou’ll shape the content experience used by millionsYou’ll influence product direction without being a product managerYou’ll build an entirely new system from the ground upYou’ll have ownership and freedom - with real impact