Senior Content Writer & Strategist

We are seeking a highly creative and strategic Senior Content Writer & Strategist with a primary focus on driving organic growth and building EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). The ideal candidate will possess a unique blend of strategic thinking for short and long form content and a natural flair for creating engaging, Gen Z-resonant messaging for social media.Your core mission will be to plan and execute our comprehensive content strategy, with a strong emphasis on pillar pages, blogs, and social media platforms (primarily Instagram, Facebook, YouTube and LinkedIn). You will be responsible for creating content that resonates with our diverse audience- aspiring students, their parents, and career switchers- while ensuring a cohesive brand message across all channels.