Senior Events Sales Manager

🌟 Senior Sales Manager – Exhibitions (Flagship Show Launch) Location: Dubai, UAE Industry: Events & Exhibitions Reporting to: Commercial Director / Show Director Client: Leading Global Events & Exhibitions OrganisationI’m supporting a major events & exhibitions company in Dubai as they look to hire a Senior Sales Manager to lead the commercial development of a new flagship show launch in the region.This is a high-impact role for someone who thrives in fast-paced environments, knows the exhibitions world inside-out, and can take a new event from concept to commercial success.🔑 Key ResponsibilitiesLead the commercial strategy for a major new exhibition launch, driving stand sales, sponsorship revenue, and commercial partnerships.Build and manage a strong sales pipeline from scratch — identifying, targeting, and converting key clients and industry partners.Secure anchor exhibitors and sponsors, ensuring the event enters the market with strong momentum and credibility.Develop and execute robust go-to-market plans to accelerate market entry and establish long-term commercial viability.Manage the full sales cycle: outreach, meetings, proposals, negotiations, conversion, and contract closure.Collaborate closely with marketing, content, and operations teams to ensure commercial objectives are aligned with event positioning.Provide accurate sales forecasting, revenue planning, and weekly performance reporting.Represent the show at industry events, meetings, and stakeholder engagements to maximise visibility and strategic partnerships.Maintain strong, long-term client relationships through excellent service, follow-up, and account management.🎯 Experience & RequirementsMinimum 3 years of experience in the exhibitions industry — this is essential.Proven success selling stand space, sponsorship packages, or commercial partnerships for large-scale exhibitions.Strong track record in launching new shows or taking products into new markets (highly advantageous).Demonstrated ability to generate pipeline, drive conversions, and exceed commercial targets.Experience shaping commercial strategy and contributing to the overall growth of a show.Highly proactive, resilient, and commercially driven — comfortable working in a launch environment.Strong negotiation, communication, and stakeholder management skills.Comfortable working in a fast-growing, high-performance commercial team.💼 Why This Role?Opportunity to lead the commercial launch of a flagship new event in a high-growth sector.Work with one of the most respected names in global exhibitions.High-impact role with clear visibility, growth opportunities, and commercial ownership.