Senior Manager Brand Communications, FB/F1

PlanningPro-actively develops and recommends category priorities, business initiatives, integrated advertising, communication strategies and its derived programs according to global GO-TO-Market plan and local marketing planSuggests how to strategically position adidas to convey the brand as innovative and inspirationalProvides input into the annual and quarterly media/advertising plan in close coordination with the creative, media, digital, and PR agenciesProvides input into the annual and quarterly marketing plan and provides input into the brand asset plansStrategically utilizes our global and local sponsored athletes/celebs/KOLs, teams, and events with effective communication initiatives to provide the authentic link to our technical product rangesCreates comprehensive action plans for all product campaign projects with the aim to maximize brand and (new) product exposure while maximizing efficiencyIdentifying how global communications can be adapted and implemented or developed to local initiativesDevelop rollout plans that are in line with the marketing plan and time frameConstantly liaises with Retail and Sales and with other communications disciplines to ensure smooth implementationProactively works with Sports Marketing, Cultural marketing and Retail Marketing teams in supporting all their brand activations and all trade meetings with aim to position the brand as set out in our objectivesIdentifies communication opportunities, as well as opportunities for Co-ops & Co-brandingManagementManages sourcing of all (locally produced) campaign material at the lowest price while still maintaining good quality and adidas standardsSources, establishes strong relationships and manages day-to-day activities with relevant global stakeholders, club partners, specialty accounts, communities, agency partners and vendorsProactively directs the team to create the most innovative and creative ideasProvides briefings to the Creative Services to convey the desired retail presence and image at retailFinancialDevelop and Manage category budget plan based on agreed marketing calendar of a good balance of brand and commercial needs.Follows, maximizes and controls the budget as set according to the Marketing PlanSuggests future campaign budgetsNegotiates and develops quotations with vendors by setting clear objectives and expectationsEvaluates and recommends pricing levels for all campaign purchasesSystems and ProcessesDevelops and implements planning and execution processes, follows the marketing plan timely, and that maximizes brand and (new) product exposureExecutes and tracks the Brand Communications planCo-ordinate all launches of relevant material with Category Merchandising team and Sales departmentEstablishes and maintains system to track and restock inventories for all related materialsPost evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reportsBenchmarks on the progress in the brand perception of consumersIs responsible for on-time and accurate provision of Commitment and Payment requests related to all Brand Communication projectsadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.