Senior Marketing Analytics and Insights Manager

Job SummaryThe Senior Marketing Analytics & Insights Manager is responsible for leading the end-to-end analytics and insights function for the company's real estate portfolio. This role delivers data-driven intelligence that guides marketing strategy, campaign optimization, product positioning, and executive decision-making.The position oversees the creation of standard performance reports, competitive assessments, consumer behavior insights, market analysis, and business performance reviews. The ideal candidate is a strategic thinker with strong analytical capability who can turn complex data into clear, actionable insights for senior leadership.KEY RESPONSIBILITIESA. Marketing Analytics & Standard ReportingLead the development and delivery of enterprise marketing dashboards and standardized reports, including lead generation, media performance, funnel metrics, and sales contribution.Ensure reporting consistency, data accuracy, and timely dissemination across business units.Establish KPIs, performance benchmarks, and measurement frameworks aligned with marketing objectives.B. Performance Requirements & OptimizationDefine performance indicators and minimum performance standards for marketing campaigns, channels, and initiatives.Conduct post-campaign analyses and recommend optimizations based on ROI, cost-efficiency, and conversion performance.Partner with Sales and Digital Marketing teams to improve lead quality and funnel conversion rates.C. Competitive Analysis & Market IntelligenceMonitor and analyze competitor activities including pricing, promotions, project launches, brand engagement, digital presence, and share of voice.Develop competitor intelligence reports and strategic implications for marketing and business units.Track industry trends, regulatory updates, and macroeconomic indicators relevant to real estate.D. Consumer Behavior & Customer InsightsConduct research on buyer motivations, preferences, behaviors, and emerging trends in residential, commercial, and mixed-use markets.Work with internal and external research partners to run surveys, market studies, segment profiling, and customer satisfaction analyses.Translate insights into implications for brand messaging, targeting, campaign design, and product strategy.E. Market Insights & Opportunity MappingIdentify market opportunities, white spaces, and demand gaps through data-driven analysis.Provide insight-based recommendations for new project concepts, pricing strategies, and geographic expansion.Partner with Project Development and Sales in evaluating market feasibility and forecasting scenarios.F. Business Analysis & Executive ReportingConsolidate data from marketing, sales, CRM, and market research to build comprehensive business insights.Prepare executive-level presentations for senior management, including ExCom and Board-level reports.Highlight key trends, risks, and opportunities to guide strategic marketing decisions.III. QUALIFICATIONSBachelor's degree in Business, Statistics, Economics, Marketing, Management Engineering, or related field. Master's degree preferred.7-10 years of experience in marketing analytics, business intelligence, or insights strategy, ideally within real estate, FMCG, telco, banking and finance, or other data-driven industries.Strong experience in data visualization, dashboarding, and analytics platforms (Power BI, Tableau, Google Data Studio, etc.).Demonstrated ability to interpret data and translate insights into business recommendations.With excellent communication skills and able to present data and narratives clearly to executives.Experience collaborating with Marketing, Sales, and Research teams.IV. KEY COMPETENCIESMarketing Analytics & ROI MeasurementMarket & Consumer InsightsCompetitive IntelligenceBusiness Analysis & ForecastingExecutive Reporting & Data StorytellingFunnel Analysis & Performance OptimizationStrategic Thinking & Commercial AcumenV. PERSONAL ATTRIBUTESCurious and insight-driven, with a strong analytical mindsetAble to simplify complex data into actionable insightsStrong collaboration and communication skillsHigh attention to detail and accuracyComfortable working in a fast-paced, multi-business environment