Senior Marketing Data Analyst

We are looking for a Senior Marketing Analyst to join our Delivery Hub team – the business unit responsible for courier delivery services. This is a cross-functional role that requires a well-rounded marketing analytics professional with experience across performance, media, and CRM channels. You will evaluate end-to-end campaign effectiveness, identify growth opportunities, and drive decision-making through data.You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.ResponsibilitiesEvaluate performance of marketing campaigns across media, performance, and CRM channelsBuild automated reports and dashboards to track channel efficiency, user acquisition, retention, and ROIDesign and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changesContribute to marketing budget planning by forecasting outcomes of proposed initiativesPartner with data engineering and marketing teams to improve data pipelines and ensure data qualityProvide actionable recommendations to optimize customer journeys and increase conversionContinuously research and introduce new tools and frameworks to enhance marketing analytics capabilitiesQualifications3+ years of experience in marketing analytics or growth analytics rolesProven track record working with multi-channel marketing data (media, performance, CRM)Strong SQL and Python skills; proficiency in BI tools (e.g., Power BI, Tableau)Hands-on experience with marketing attribution and campaign tracking tools (e.g., Google Analytics, AppsFlyer, Bloomreach)Solid understanding of statistical analysis, A/B testing, and incrementality measurementAbility to communicate complex findings in a clear, business-friendly wayConditions & BenefitsStable salary, official employmentHealth insuranceHybrid work mode and flexible scheduleRelocation package offered for candidates from other regionsAccess to professional counseling services including psychological, financial, and legal supportDiscount club membershipDiverse internal training programsPartially or fully paid additional training coursesAll necessary work equipment