Senior Marketing Executive | Events | Central

Key Responsibilities:The Senior Marketing Executive will support all aspects of event marketing, ensuring the effective execution of multi-channel campaigns and delivering clear promotional messaging. Key responsibilities include:Marketing Campaigns: Plan, execute, and monitor multi-channel marketing campaigns across platforms such as email, social media, PR, digital advertising, and traditional media to attract visitors, delegates, sponsors, and exhibitors.Content Creation: Develop and manage marketing collateral, including brochures, advertisements, website content, and digital assets, ensuring consistency in branding and messaging.Digital & Social Media: Oversee social media strategies and schedules, create engaging posts, manage analytics, and collaborate with agencies to enhance digital presence.Website Management: Maintain event websites with up-to-date content and optimise user experience through SEO improvements and third-party integrations.Email Marketing: Design and schedule targeted email campaigns, analyse performance metrics, and implement strategies to improve engagement.Data Management: Manage data segmentation to support targeted communications and identify new data sources to fill gaps.Vendor Coordination: Liaise with external vendors such as designers, website developers, registration, databuild and media agencies to ensure timely delivery of quality materials.Onsite Support: Provide hands-on support during events to ensure smooth execution of marketing-related activities.Reporting & Analysis: Track campaign performance, analyse results, and provide actionable insights to refine future strategies.Qualifications and Skills:Minimum 2 years of marketing experience in B2B exhibition/events marketing.Basic knowledge of digital marketing, including social media, online advertising, and SEO.Experience managing databases for targeted direct marketing campaigns.Proficiency in MS Office Suite (Word, Outlook, Excel).Strong organisational skills with the ability to manage multiple vendors and tasks efficiently.Collaborative mindset and ability to work effectively within cross-functional teams.Adaptability to take on new tasks and respond to changes in event planning and execution.Excellent interpersonal and communication skills for engaging with stakeholders at all levels.Strong negotiation and relationship-building abilities.High attention to detail, ensuring accuracy in all deliverablesWe regret that only shortlisted candidates will be contacted for a discussion. Only candidates with current work authorisation in Singapore will be considered.Thank you