Senior Media Planner (Digital Agency Background)

About The CompanyOur Partner, a fast-growing digital agency known for its bold creativity, strategic thinking, and data-driven execution.Role Overview:The Senior Media Planner is responsible for developing and managing integrated media strategies across multiple channels, ensuring alignment with client objectives, brand positioning, and overall marketing communications plans. This role requires strong analytical ability, strategic thinking, and hands-on experience in digital media, with proven experience in managing campaigns within an Integrated Marketing Communications (IMC) framework.Key Responsibilities:Lead the development of end-to-end media strategies (online and emerging platforms) that integrate seamlessly with clients’ overall IMC campaigns.Conduct consumer, market, and competitor analysis to identify insights that inform media recommendations.Build and present media plans, proposals, and strategies to clients, highlighting rationale, channel mix, and expected outcomes.Manage media budget allocations, ensuring effective use of resources and maximum ROI.Oversee media buying and negotiation processes, collaborating with internal teams and external vendors.Monitor campaign performance, generate reports, and provide data-driven optimization recommendations.Collaborate closely with creative, account management, and digital teams to ensure holistic campaign execution.Stay updated on industry trends, new platforms, and innovative ad formats, proactively advising clients on opportunities.Mentor and guide junior planners, ensuring the quality and accuracy of deliverables.Qualifications & Experience:5–7 years of experience in media planning, preferably from an integrated agency environment.Proven experience in planning and executing IMC campaigns across multiple channels.Strong knowledge of digital media channels (social, programmatic, search, display, video).Excellent skills in media research tools, analytics platforms, and reporting.Strong presentation and communication abilities, with confidence in client-facing roles.Track record of managing large-scale IMC campaigns across diverse industries.Fluent in Thai and English.For more details or to apply, please contact Khun Kornpanach (Jeab) at Kornpanach.N@adecco.com or apply via the provided link.