Senior Performance Executive

About the RoleAs a Senior Performance Executive, you will support the execution, optimization, and reporting of digital performance campaigns across platforms. You’ll work closely with internal teams and partners to ensure campaigns are launched effectively and continuously optimized to meet business objectives. This role is ideal for someone who’s hands-on with platforms, loves digging into data, and is passionate about delivering results through paid media.Key ResponsibilitiesCampaign ExecutionPlan, launch, and manage performance marketing campaigns across platforms, ensuring alignment with client goals and key performance indicatorsGuarantee accurate setup, timely execution, and budget compliance for all campaignsActively manage bids, budgets, and targeting to drive optimal results and efficiencyPerformance Analysis & OptimizationConduct in-depth performance analysis to uncover insights and guide optimization effortsContribute to the development of performance dashboards and reports for internal and client-facing useContinuously identify areas for improvement and propose actionable enhancements to campaign strategyOthersSupport client communications by addressing requests, providing updates, and sharing performance insightsAssist in the preparation of review decks and strategic presentationsCollaborate with internal teams to ensure campaign direction aligns with broader business and marketing objectivesQualifications3 - 4 years of hands-on experience in performance marketingProficient in Meta Ads Manager, Google Ads; TikTok Ads, is a plusFamiliar with tools like Google Analytics, and Excel/SheetsStay up-to-date with industry trends, platform updates, and best practices to inform campaign executionDetail-oriented, data-savvy, and proactiveFluent in Vietnamese; good English communication is a plusWhy Join Us?At Publicis Groupe, performance is more than just numbers — it’s about creating real business impact. You’ll work with exciting brands, cutting-edge platforms, and a supportive team that values growth, ownership, and continuous improvement.