Senior Performance Marketing Manager

Location: BangaloreExperience: 3 to 8 yearsEmployment Type: Full-timeJob OverviewWe are hiring to drive user acquisition and revenue growth for Kuku TV's microdrama platform through data-driven performance marketing campaigns across paid digital channels. This is a high-impact, business-oriented role for someone who can balance creative excellence with operational execution and measurable business outcomes.Core ResponsibilitiesStrategy & Execution Develop and execute end-to-end performance marketing strategies across Meta, Google UAC and other platforms Own the performance marketing budget, manage CAC forecasting, and optimize Performance Optimization Analyze campaign data to identify trends, derive insights, and report KPIs Leverage creative experimentation to continuously improve conversion rates Leadership & Industry Knowledge Build and mentor a high-performing performance marketing team Stay updated on performance marketing trends and innovations in the microdrama industry Microdrama-Specific Skills Short-form video expertise: Deep understanding of how vertical video content is consumed on Instagram Reels, TikTok, and YouTube Shorts Viral content instinct: Ability to identify what makes short-form content scroll-stopping and shareable Monetization knowledge: Familiarity with microdrama business models including data-driven storytelling Key Qualifications3 to 8 years in performance marketing with proven track record of scaling digital products and managing large media budgets Expertise in Google Ads, Meta Ads, TikTok Ads, and analytics tools Strong data-driven mindset with ability to translate complex data into actionable strategies Why Join Us?Work in a data-driven, creative, and collaborative environment, shaping stories that reach millions of users. Directly influence audience growth, engagement, and business outcomes through innovative marketing strategies. Competitive salary with growth opportunities in content, marketing, and product leadership. Be part of a mission-driven company: “Create in India, Create for the World”, redefining Indian entertainment and storytelling. About KUKUFounded in 2018, KUKU is India’s leading storytelling platform, offering immersive digital stories, microdramas, and short courses across multiple languages. We aim to become India’s largest cultural exporter of stories, history, and entertainment, leveraging innovative formats and global storytelling practices.🌐 Website: www.tv.kukufm.com 📱 Android App: Google Play 📱 iOS App: App Store 🔗 LinkedIn: KUKU 📢 Ready to make an impact? Apply now and help shape the future of Indian storytelling!Skills: performance marketing,microdrama,marketing automation