Senior Performance Marketing Specialist

About UsWe are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry.We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms.Key ResponsibilitiesClient Launching & New Niche Testing:Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks. Strategically plan, execute, and optimize campaigns for new clientsEnsure structured testing, performance measurement, and data-driven decision-making.Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.Cross-Department Collaboration:Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality. Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.Innovation and Strategy Development: Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and toolsIdentify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunitiesStay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.Requirements:Attributes we’re looking for:Highly dedicated, self-motivated, and responsibleStrong sense of accountability, attention to detail, and a creative mindsetExcellent communication skills and a proactive collaborator Strong problem-solving and critical thinking abilitiesAdaptable and eager to learn in a fast-changing environmentDemonstrates initiative and creativityEffective time and project management skillsComfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying workEager to contribute to the company's growth while continuously pursuing personal and professional development.RequirementsMinimum 5 years of media buying experience focused on lead generationProven track record on Facebook Ads and Google Ads (Search, Display)Experience with at least 4 different ad platforms, preferably at least one from each category:Programmatic (e.g. DV360, Search360)Video (e.g. Roku, YouTube, TikTok)Social (e.g., Reddit, X, Quora)Native (e.g,. Taboola, Outbrain)Experience running at least 4 different niches across different ad platforms At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiencesProficiency in mastering marketing strategies and good knowledge of targeting and segmentationCreative thinking with a keen eye for detail and designDemonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.).Be prepared to show examples of how AI has helped you improve your workflow, performance, or scaleExperience in working independently and collaboratively in a remote settingStrong analytical skills and data-driven thinkingExperience in people management is a big plus but not requiredAbility to build respectful and positive relationships with colleaguesExcellent writing and communication skills in EnglishWhy do we deserve your attention?Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:Remote WorkWe are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.Paid Time OffWork-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.Ongoing LearningWe believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.Home OfficeWe help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.Physical Well-BeingFrom gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.Unlimited Sick DaysYour health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.Medical CoverageWe support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.Co-Working SpaceIf you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.Fun StuffFrom gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.