Senior Product Manager – Merchant Products (open for expats)

About GowabiGowabi is Thailand’s leading Health & Wellness platform, connecting millions of consumers with spas, salons, and clinics across the country. We don’t just help people look and feel their best—we empower merchants with cutting-edge tools to grow smarter, faster, and more efficiently. With Gowabi POS and Gowabi CRM, we’re building the backbone of digital transformation for wellness businesses.Now, we’re looking for a Senior Product Manager – Merchant Products to take our merchant-facing products to the next level, shaping the future of B2B wellness tech in Southeast Asia.What You’ll DoOwn the Merchant Experience: Take full product ownership of Gowabi POS and Gowabi CRM, ensuring merchants not only use but love our solutions. You will be responsible for Gowabi POS Revenue and Merchant Retention targets.Set the Vision: Work hand-in-hand with the CEO and CTO to define and execute Gowabi’s B2B product strategy.Drive AI Innovation: Lead the integration of AI across internal operations and customer-facing products—bringing automation, personalization, and intelligence to life.Execution Excellence: Translate high-level strategy into actionable roadmaps, feature specs, and successful product launches.Merchant Obsessed: Gather feedback, analyze data, and stay close to the ground to deeply understand merchant pain points and opportunities.Cross-Functional Leadership: Partner with engineering, design, data, and commercial teams to bring ideas from 0 → 1 and scale them to 1 → 100.What We’re Looking ForExperience: 4+ years in Product Management, ideally in B2B SaaS or platform products.AI Literacy: Comfortable leveraging AI concepts and tools; proven experience leading AI transformation projects is a strong plus.Analytical Mindset: Data-driven decision-making comes naturally—you can balance gut instinct with metrics.Strategic Operator: Ability to zoom out on long-term strategy and zoom in on day-to-day execution.Customer-Centric: You thrive on solving real problems for businesses and delivering measurable impact.Strong Communicator: Able to influence and align multiple stakeholders with clarity and vision.Location Preference: Bangkok-based candidates strongly preferred; onsite collaboration is ideal, but remote arrangements can be considered for exceptional candidates.Why Join Gowabi?Category Leader: Be part of the #1 Health & Wellness platform in Thailand, shaping the ecosystem for thousands of merchants.Impact at Scale: Your work directly powers the growth of small businesses and transforms the wellness industry.AI-First Journey: Lead the charge in applying AI to real-world problems in B2B SaaS.Founders’ Table: Work closely with Gowabi’s CEO and CTO—fast decision-making, high autonomy, and huge opportunity to make your mark.Dynamic Culture: Startup speed with scale-up ambition—collaborative, innovative, and passionate about wellness tech.If you’re a battle-tested product leader who loves building merchant-focused products, thrives in fast-paced environments, and gets excited about AI-driven innovation—this is your chance to join Gowabi at a pivotal moment.Apply now and help us shape the future of wellness in Southeast Asia.