Senior Sales Specialist – Discounters Channel (FMCG / Food Manufacturing)

We are seeking a highly experienced Sales Specialist with deep expertise in the Discounters Market to drive growth, strengthen distribution, and expand our presence across value retail channels within the FMCG / food manufacturing sector.This role requires a commercially sharp professional who understands the full discounters value chain, has strong industry relationships, and can deliver measurable sales performance through strategic execution.Key ResponsibilitiesDevelop and execute sales strategies specifically for the discounters channel within FMCG / food categoriesBuild, manage, and expand relationships with key discounter buyers and category managersLeverage existing market network to secure product listings, optimize shelf presence, and grow distributionLead commercial negotiations including pricing, margins, trade terms, and promotional planningAlign product offerings with discounter requirements including cost targets, packaging formats, and volume planningCollaborate with supply chain, production, and marketing teams to ensure efficient execution and availabilityAnalyze market trends, competitor pricing, and value retail shopper behaviorDeliver revenue growth, volume targets, and profitability across discounter accountsMonitor KPIs, forecasting accuracy, and performance analyticsRequired Expertise & KnowledgeDeep understanding of discounters business models — low margin, high volume, cost-driven retailStrong knowledge of the end-to-end value chain — sourcing, cost control, packaging efficiency, logistics, and inventory optimizationAdvanced commercial acumen in pricing strategy, trade margins, cost-to-serve, and profitability managementHands-on experience with private label dynamics, product benchmarking, and cost engineering in FMCG / food categoriesClear understanding of value retail shopper behavior and high-velocity product managementPractical knowledge of merchandising efficiency, SKU rationalization, and shelf optimizationStrong analytical capability for sales data interpretation, forecasting, and promotion ROI evaluationFamiliarity with retailer compliance standards, product specifications, and operational requirementsExperience & Qualifications7–12+ years of proven experience in discounters or value retail sales within FMCG / food manufacturingDemonstrated success managing major discounter accounts and achieving significant sales growthEstablished network and active relationships within the discounters ecosystemStrong track record in negotiations, account expansion, and commercial executionBachelor’s degree in Business, Sales, Marketing, Supply Chain, or related field (preferred)