Social Media Executive

HUMAN RESOURCES VISIONWe will strive to create and maintain a community of winning talent which feels valued and lives the connection to the brand in whatever we do. We will provide the freedom and support where individuals can demonstrate their skills and abilities; grow and reach their potential in a performance reward driven environment. We will embrace diversity and inclusion and will act honestly and ethically in everything we do; aspiring to be the employer of choice.

POSITION PURPOSEThe Social Media Executive will implement the hotel’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Additionally, the role will require a close cooperation with operational departments to deliver an excellent guest experience before, during and after the guest stay.

ESSENTIAL FUNCTIONSImplement the hotel’s social media strategy to define programs that use social media marketing techniques to increase visibility, engagement and guest satisfaction for the hotel. Coordinate with stakeholders across the hotel to ensure social media strategy effectiveness and encourage adoption of relevant social media techniques into the corporate culture and into all of the hotel’s products and servicesWork with the social media regional team and hotel’s different departments to ensure social media tools are kept up to dateManage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.

Manage presence in social networking sites including Facebook, Twitter, LinkedIn, YouTube, Pinterest and other similar community sites, posting on relevant blogs, and seeding content into social applications as neededBecome an advocate of the hotel in social media spaces, engaging in dialogues and answering questions where appropriate, train other hotel associates on social media rules of engagement.

Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize resultsRegularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashionMonitor trends and applications in social media tools and appropriately apply that knowledge to increasing the use of social media at Sheraton Grand Hotel, DubaiOnline reputation management, which is keeping an eye out for negative or criticism of hotel's brands, and helping to address the problems when necessarySPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIESStrong project management or organizational skillsIn-depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, YouTube, Twitter, Flickr, Pinterest etc.

) and how they can be deployed in different scenariosKnowledge of blogging ecosystem relevant to the hotel’s fieldAbility to effectively communicate information and ideas in written and verbal format, and build and maintain relationships Team player, with the confidence to take the lead in Social media fieldGood technical understanding and can pick up new tools quicklyFinancial and quantitative analysis of Social Media effortsPublic relations, SEO, Sales, Community Management experience, a plus ATTRIBUTES – the key attributes for this position include:

CreativityWillingness to experimentAbility to deal with uncertaintyFocus and determinationAbility to synthesize large amounts of data into actionable informationExcellent English writing skills and a willingness to use themPersuasivenessAbility to create great working relationships with all levels within the company and across multiple disciplinesSense of humor QUALIFICATION STANDARDSWe do expect that you do have the experiences/ behaviors below. You:

Totally embrace the philosophy of guest and customer service and own the guests;Identify yourself with the hotel’s brand and operating philosophy;Possess a warm and friendly demeanor;Strive to achieve satisfaction and delight of internal and external customers;Are detail oriented and hands on;Are a team player with strong interpersonal skills;Have the potential to develop into a leader, motivate and develop self and other associates;Demonstrate self-confidence, energy and enthusiasm;Have immaculate personal presentation e. g. grooming and conversational ability;Have knowledge of hotel computer systems and other IT related applications;Uphold ethical business practices.

EDUCATIONBachelor's degree required.