ABOUT SKYWORTH: SKYWORTH Group Co. , Ltd. , founded in 1988, is a leading enterprise in the field of smart home appliances and information technology with global competitiveness. We have 13 brand branches around the world, and our business scope covers more than 50 countries around the world. Now, we're looking for an E-commerce Manager for our Russian team. Key competences:
Being in charge of a corporate D2C (Direct to Customer) shop for more than 3 years with a proven success record;Being in charge of the corporate store in the Russian local main marketplaces for more than 2 years with a proven success record;Excellent knowledge of price positioning instruments;Excellent knowledge of marketplaces promotion activities related and not related to the price of the product, Knowledge of how to build an excellent D2C website, programming skills are a plus.
Knowledge of B2C shop advertising practice with maximum efficiency;Know how to make promotion activities, and so on, to increase traffic;Know how the shop operates to improve the conversion rate; Experience in managing a warehouse;Experience in organising last-mile logistics, directly or through a logistics service supplier;Knowledge of after-sales service details related to the D2C business;Know how to build brand awareness in marketplaces; Good relationship with the Russian local main marketplaces. Key tasks:
Creating a D2C shop (directly or with the support of a partner);Setting up and running store promotion, SEO and other tasks together with the Head of Marketing; tracking efficiency of promotion in terms of views and sales together with the Head of Marketing and the Sales team;Warehousing and last mile set-up and running, directly or with a partner, or on a joint (own + partner) approach; coordinating with the Logistics team;Content uploading to the D2C shop together with the Head of Marketing;Setting up market pricing instruments; price alignment across own D2C, marketplaces, customersβ online shops;Grow sales without discounting the product;Create stable and growing traffic with a high conversion rate, Establish a solid base for consumer relations, manage D2C after-sales service, and solve issues with consumers together with the Consumer Excellence team.
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