Social Commerce Lead

Brancher.X Vietnam –formerly Havas Vietnam – is looking for an experienced Social Commerce Lead to lead and scale performance-driven social commerce campaigns. In this role, you will act as the strategic partner to clients, managing relationships, driving campaign performance, and leading a cross-functional team across KOL/KOC marketing, livestream shopping, affiliate networks, and MCN (Multi-Channel Network) ecosystem. KEY RESPONSIBILITIES1. Client & Account LeadershipAct as the main client partner for social commerce projects, ensuring objectives are met and exceeded.Lead client communications, manage expectations, and identify upsell/cross-sell opportunities.Translate client business goals into actionable campaign strategies.2. Campaign Strategy & ExecutionLead end-to-end execution of social commerce campaigns (planning → execution → optimization).Manage influencer/KOL booking, livestream production, affiliate operations, and content seeding.Develop and manage the MCN (Multi-Channel Network) ecosystem to scale creator collaboration and content performance across platforms.Align content and messaging with brand strategy to maximize conversion and ROI.3. Team & Vendor ManagementLead and mentor account executives/coordinators in daily operations.Collaborate with internal teams (Media, Creative, Affiliate, Production) and external vendors (KOLs, studios, platforms).Supervise UGC production, livestream hosts, and influencer deliverables to ensure quality and performance.4. Performance Tracking & ReportingOversee campaign monitoring via affiliate dashboards, Google Sheets, Trello/Notion, CRM tools.Own KPI tracking (conversion, ROI, GMV, CTR, engagement, etc.) and generate actionable insights.Provide data-driven optimization recommendations to both clients and internal teams.    QUALIFICATIONS & EXPERIENCE3-5 years of experience in digital marketing, social commerce, or influencer/KOL marketing, with at least 2 years in an account management or client-facing role.Proven track record in managing large-scale influencer/affiliate, MCN campaigns and mega livestream sales events.Strong understanding of TikTok Shop, Shopee, Lazada, affiliate ecosystems, and short-form video trends.Skilled in project management, stakeholder handling, and cross-team coordination.Data-driven mindset with solid knowledge of performance marketing KPIs.Excellent communication & presentation skills (English proficiency preferred). WHO YOU AREA self-starter with a startup mindset and “make it happen” attitude.Passionate about digital commerce and deeply familiar with Gen Z/Gen Y behaviors.Trend-savvy, agile, and solutions-oriented in high-pressure environments.Preferably with agency or e-commerce background. WHY JOIN US?Shape the future of social-driven commerce with pioneering campaigns.Work with top regional brands and influential creators.Fast-track career growth in an entrepreneurial, high-performance environment.Competitive compensation, exposure to leadership, and hands-on experience with breakthrough campaigns. -      Working Location: 369B-C, Le Quang Dinh Street, Binh Loi Trung Ward, Ho Chi Minh City.-      Working Time: Monday – Friday, 8:30 AM – 6:00 PM, including 1.5h lunch-break.