Social Media Executive

We are looking for a creative and detail-oriented Social Media Executive to support the execution of organic social media content, community engagement, and performance reporting for Certified Pre-Owned Vehicles (CPOV), Aftersales, and Auto Leasing under Al Masaood Automobiles.This role plays a key part in driving awareness, customer retention, and service loyalty through engaging, brand-aligned content. Working closely with the Social Media Manager, Digital Marketing team, and CPOV & Aftersales marketing functions, the Social Media Executive ensures all content adheres to OEM guidelines, campaign objectives, and customer-centric messaging.Key Responsibilities1. Content Planning & CoordinationAssist in developing and scheduling content calendars for CPOV, Auto Leasing, and Aftersales.Coordinate with internal teams and agencies to adapt creative materials for platforms including Meta, TikTok, YouTube, LinkedIn, and WhatsApp.Ensure all content complies with OEM and brand standards, maintaining consistency in tone and visuals.Draft and review bilingual (Arabic/English) captions that are clear, engaging, and relevant.2. Community Management & EngagementMonitor daily interactions across social media platforms, ensuring timely and brand-consistent responses.Escalate leads, inquiries, and complaints to the CX or CRM teams for follow-up.Identify and leverage user-generated content, testimonials, and customer stories.Develop interactive content such as polls, quizzes, reels, and stories to boost engagement.3. Campaign Execution & OptimizationSupport the rollout of social media campaigns for offers, promotions, and service awareness.Collaborate with stakeholders to gather content requirements and ensure timely publishing.Work with the Data Analyst and Social Media Manager to track performance metrics and optimize content.Ensure all activities contribute to KPIs such as reach, engagement, sentiment, and lead quality.4. Insights, Reporting & Continuous ImprovementAssist in preparing weekly and monthly reports with key metrics and actionable insights.Monitor competitor activity and industry trends to identify new opportunities.Recommend new formats, influencer collaborations, or AI tools to enhance efficiency and visibility.Maintain organized archives of published content and campaign reports.Qualifications & ExperienceEducation: Bachelor’s degree in Marketing, Communications, or Digital Media.Experience: 2–4 years of hands-on experience in social media content or community management, preferably in automotive, service, or retail sectors.Customer Centricity: Understands customer needs and builds trust through relevant content.Collaboration: Works effectively with internal teams and external partners.Creativity & Storytelling: Crafts compelling narratives that highlight quality and value.Technical SkillsFamiliarity with social media analytics and reporting tools.Understanding of content optimization and scheduling workflows.Ability to write and adapt bilingual content for digital audiences.Experience with AI-assisted tools for content creation and reporting.Why Join Us?Be part of a fast-paced, innovative team that values creativity, customer engagement, and continuous improvement. If you're passionate about social media and storytelling, and want to make a measurable impact — we’d love to hear from you.