Social Media Lead

Your missionLocation: London (Hybrid) Tuesday, Wednesday & Thursday in the London Office, Monday & Friday WFHContract: Fixed-term coverHELLO! is looking for a dynamic Social Media Lead (Cover Role) to oversee and drive performance across all major social platforms — including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and data-driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!’s content.To apply, please send us your CV and a cover letter.Key ResponsibilitiesLead day-to-day management, posting, and scheduling across all HELLO! social channels, ensuring platform-specific tone and optimisation.Oversee and develop a small, high-performing social team, providing daily direction and creative input.Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.Create and execute platform-specific content strategies to boost reach, followers and community interaction.Ensure social content aligns with editorial priorities, commercial goals, and brand values.Monitor real-time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.Maintain and track revenue performance for Snapchat, Facebook and YouTube, ensuring monthly targets are met or exceeded.Continuously analyse social data to inform best practices, testing, and innovation.Your profileProven experience leading social strategy and execution for a major media brand or publisher.Demonstrable success meeting or exceeding social revenue and engagement targets.Expert understanding of Snapchat, YouTube and Facebook monetisation models.Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.Highly creative with a strong sense of storytelling and audience insight.Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.Confident decision-maker under pressure with a reactive, newsroom mindset.Collaborative, proactive, and passionate about digital growth and innovation.ExperienceKey KPIsPlatform-specific audience growth and engagement metrics.Revenue performance across monetised platforms (Snapchat, Facebook, YouTube).Traffic referral to HELLO! site.Community growth and interaction across all social brands.Response time and performance during major breaking news events.QualificationsExperience is key but a relevant degree or journalism qualification is desirable.BenefitsBenefits25 days annual leave per year (for full time employees)1 birthday day per yearPrivate Medical SchemeEmployee Assistance ProgrammeLife Assurance currently 6 x salaryGenerous Employer Pension contributionsGroup Income Protection SchemePlus all of the perks of working for a fun media company!To apply, please send us your CV and a cover letter. About UsMISSION STATEMENTTo influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity.History of HelloHELLO! is a market-leading lifestyle and celebrity publication, known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988.Over the years, its digital brand has transformed from a small legacy publishing site into an influential global website.HELLO! is part of the HOLA group, who launched ¡HOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers’ lives. Always positive,¡HOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism - always positive, highly visual and celebratory, allowing readers a moment of escape into the worlds of the rich and famous to inspire, brighten and entertain.With offices in London, New York and Toronto, HELLO! Magazine is now a 24-hour global website, with unique user experiences in our three main audience territories of the UK, US and Canada.Our readership is more global than that however, with audiences also visiting the site from Australia, India, Europe and all other parts of the world.