Social Media Manager

In this role, you will be responsible for managing and optimizing the organic social media presence of Al Masaood Automobiles’ brands — Nissan, INFINITI, Renault, Auto Central, and Auto Leasing – across all verticals – new cars, used cars and aftersales. The role ensures that all social content, calendars, and community interactions are aligned with OEM guidelines, brand identity, and business objectives, while fostering consistent engagement and customer connection across platforms.Reporting to the Senior Digital Marketing Manager, this role works closely with the social media agency to plan, review, and deliver high quality content, community management, and performance reporting. The role focuses on maintaining visual and messaging consistency, ensuring localization relevance, and generating insights that support business growth. Through creative storytelling, data driven reporting and the integration of AI tools, the Social Media Manager contributes to Al Masaood Automobiles's Falcon pillars of Innovation, Business Diversification and Customer Centricity. Core ResponsibilitiesSocial Media Strategy & PlanningDevelops and oversees brand-specific social media calendars for Nissan, INFINITI, Renault, Auto Central, and Auto Leasing ensuring alignment with business priorities, OEM guidelines, and campaign timelines.Ensures that all content supports measurable business-impact KPIs such as engagement rate, lead quality, community growth, and customer sentiment.Works closely with the Senior Digital Marketing Manager and the Events, Sponsorships & Brand Manager to ensure social strategies integrate with broader precision marketing activities, events & sponsorships, brand comms and CRM communication when relevant.Identifies opportunities for new formats, storytelling styles, or emerging platforms (e.g., Snapchat, WhatsApp, Threads) to enhance brand reach and audience engagement.Agency & Content ManagementManages the social media agency relationship, overseeing content planning, production, and daily posting to ensure quality, timeliness, and alignment with OEM and brand guidelines.Reviews and approves content proposals, ensuring accuracy, localization relevance, and adherence to tone of voice and design standards.Coordinates closely with the Graphic Design, CRM, and Digital teams to ensure message consistency and creative alignment across channels.Ensures a consistent flow of localized, bilingual (Arabic/English) content that reflects AMA’s customer-centric voice.Community Management & Brand EngagementSets up and supervises community management activities ensuring quick, brand-consistent, and customer-centric responses.Monitors brand sentiment, customer feedback, and trending topics to inform content adjustments and engagement strategies.Coordinates with the CX team to ensure customer inquiries and leads from social channels are properly tracked and followed up in CRM.Performance Monitoring & ReportingOversees monthly and campaign-level reporting from the agency, ensuring insights are data-driven and actionable.Monitors key KPIs such as engagement rate, reach, impressions, follower growth, lead quality, and content performance.Consolidates and shares regular performance summaries with the Senior Digital Marketing Manager and Head of Marketing, highlighting learnings, growth areas, and recommendations for optimization.Supports the Data Analyst in integrating social metrics into marketing performance dashboards and QlikSense reports.Innovation, AI & Continuous ImprovementLeverages AI-powered tools for trend monitoring, caption ideation, content planning, and performance optimization.Keeps up to date with social media algorithm changes, new features, and best practices, ensuring the brand remains ahead of market trends.Proactively recommends improvements in content strategy, posting cadence, and visual storytelling to maximize engagement and ROI.Self Management ResponsibilitiesDefines annual performance and development goals in alignment with the Senior Digital Marketing Manager, ensuring measurable contribution to business-impact KPIs.Manages workload efficiently across multiple brands, platforms, and agency deliverables while maintaining a high standard of quality and timeliness.Demonstrates accountability, agility, and proactive problem-solving, ensuring all tasks and reports are delivered on time and aligned with strategic priorities.Continuously upgrades skills in social media strategy, analytics, AI tools, and precision marketing, staying ahead of emerging digital trends.Fosters collaboration with the Digital, CRM, and CX teams to ensure seamless integration of social media activities with customer engagement and lead management efforts.Upholds professionalism and adaptability when handling feedback, fast-changing priorities, or cross-departmental coordination.Competencies and SkillsDemonstrated experience in managing social media agencies, overseeing content strategy, production, and reporting deliverables.Proven capability to deliver against business-impact KPIs (e.g., engagement, lead quality, sentiment, and brand visibility).Strong understanding of OEM social media guidelines and ability to align campaigns with brand and regional standards.Hands-on knowledge of social media analytics and reporting tools (Meta Business Suite, TikTok Ads Manager, Google Analytics, Hootsuite, or equivalent).Experience collaborating across Digital, CRM, and CX teams to ensure social content drives measurable customer engagement and conversion.Technical Skills:Proficiency in content management, scheduling, and listening tools.Familiarity with AI-assisted tools for content ideation, social insights, and performance optimization.Basic understanding of visual and video formats for digital platforms, including Reels, Stories, and Shorts.Strong organizational and multitasking abilities with a detail-oriented mindset.Analytical and creative thinker, capable of balancing data insights with brand storytelling.Qualification & ExperienceEducation: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.Experience: 4–6 years of experience in social media management, preferably within the automotive, retail, or lifestyle sectors, with proven exposure to multi-brand environments.English & Arabic - Communication and writing skills