Social Media Manager

About the CompanyHello Health is dedicated to fostering a deep sense of community and growing brand engagement through innovative social media strategies. Our mission is to inspire and engage audiences in the healthcare sector.About the RoleAs a Social Media Manager for Hello Health, you will be responsible for leading the social content strategy and planning. This includes creation, curation & distribution of posts, articles, and video on Facebook, Instagram & other social networks to ensure all social media posts align with voice, brand, and content strategy. This role is where creativity meets data.ResponsibilitiesBe an evangelist and thought leader for social media for Hello Health.Stay on top of the latest trends and best practices to ensure we are industry leading in our strategy & content.Manage the creative and editorial operations of all social media content.Manage internal social media marketing budget, team coordination, tools and processes to drive efficiency and cross-functional alignment.Ensure there is always a posting plan and schedule in place for all social media channels including but not limited to Facebook, Instagram, YouTube, LinkedIn and other social media channels.Analyze performance data and iterate to achieve optimal performance.Partner with the data and analytics team to continually evolve our understanding of what algorithm factors are driving the most impact.Plan & execute innovative promotional and content-focused campaigns to drive growth and improve brand awareness across all social media channels ensuring continued alignment with the Hello Health editorial, brand and medical standards and policies.Collaborate with owners of other channels (paid, earned media, email, site, etc.) to ensure alignment and consistency of company messaging across the consumer journey.Generate, edit, publish and share daily content (original text, images, video or other formats) that builds meaningful connections and encourages community members to take action.Work directly with the Account & commercial team to support the strategy development, planning and ultimately the delivery of client campaigns & KPIs that rely on social media for delivery.Required Skills3-5+ years of experience managing social media channels, pages & content for multiple platforms or brands; both platform and agency experience is valued.Direct execution & management experience of social media budgets with experience running ads across multiple platforms (Facebook and IG Ads, YouTube, TikTok, Zalo, LINE etc.).Creative mindset with examples of creative ideas that were brought to life across social media channels from conceptualization to execution & performance management.Passion for healthcare & an ambition to drive impact through social media and content that inspires & engages audiences.Innovative mind that is highly detail oriented and data driven with experience utilising a variety of data tools including Google Analytics, Social Listening Tools & Social media platform analytics. Preferred SkillsExperience with various social media platforms and their advertising tools.Strong analytical skills to interpret data and make informed decisions.