Social Media Marketing Manager

We're looking for a strategic, creative, and data-driven Social Media Manager to own and scale our social presence across key channels. In this role, you'll develop and execute social strategies that build brand awareness, drive engagement, and support demand generation for our SaaS product. You will collaborate closely with Marketing, Product, Customer Success, and Leadership to ensure our social content resonates with prospects, customers, and the broader industry.Key ResponsibilitiesStrategy & PlanningDevelop and execute a multi-channel social media strategy aligned with business goals, product launches, and marketing campaignsIdentify the right platforms and content formats to reach target personas in the SaaS/B2B spaceCreate a consistent brand voice tailored to each social platformContent Creation & ManagementProduce, publish, and manage high-quality content including posts, short-form videos, thought-leadership threads, customer stories, and product updatesMaintain an editorial calendar that supports product releases, brand initiatives, and industry momentsCoordinate with design, product marketing, and demand gen teams to develop compelling assetsCommunity EngagementBuild and nurture an active online community—responding to comments, engaging in relevant conversations, and elevating customer voicesProactively monitor industry trends, competitor activity, and emerging topicsCollaborate with Customer Success to spotlight users and integrate social proofAnalytics & OptimizationTrack performance metrics (reach, engagement, CTR, follower growth, share of voice, sentiment, etc.)Use analytics to optimize content and inform future strategyReport insights and recommendations to marketing leadershipCampaign CollaborationPartner with demand gen on paid social campaigns, A/B testing, and funnel-driving initiativesSupport product launches with social content plans that build anticipation and adoptionCoordinate with PR for thought leadership, press, and event coverage.RequirementsQualifications3+ years of social media experience, ideally within a SaaS or B2B tech environmentProven track record of growing and managing social accounts across LinkedIn, X/Twitter, Instagram, TikTok, Facebook, and YouTubeStrong understanding of SaaS marketing funnels, ICPs, and buyer journeysExcellent writing, storytelling, and content-crafting skillsAbility to create short-form video or collaborate effectively with creative partnersFamiliarity with social analytics tools (e.g., Sprout Social, Hootsuite, HubSpot, Buffer)Comfortable working cross-functionally in a fast-moving, data-driven environmentNice-to-HavesExperience with paid social or working alongside paid media teamsKnowledge of SEO, content marketing, or product-led growth strategiesUnderstanding of developer communities, technical audiences, or niche verticalsExperience with AI content tools or social listening platformsAll qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.Benefits Compensation - Competitive salary and opportunities for career development (B2B) Healthcare - Limit for Medical coverage by LuxMed Vacation - We support work/life balance and offer generous Annual leave and Public Holidays Wellbeing Resources - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits Learning - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs Team - Friendly atmosphere, group activities, and corporate events Equipment - MacBook Pro or another laptop of your specification, peripherals, and displays included Office - Small but cozy office in Krakow for your convenience About Faria Education GroupFor over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.Join us in our commitment to transforming education and empowering communities worldwide.https://www.faria.org/careers