Social Media Marketing Manager

Role DescriptionThis is a full-time, on-site role for a Social Media Marketing Manager based in Accra. The role involves managing and implementing social media strategies, optimizing online presence, and executing digital marketing campaigns. Day-to-day tasks will include developing content strategies, analyzing performance metrics, improving audience engagement, and coordinating with cross-functional teams to align social media activities with overall marketing goals.QualificationsExpertise in Social Media Marketing, Social Media Optimization (SMO), and Digital MarketingProficiency in developing and executing effective Content Strategy and managing impactful campaignsStrong Communication skills, both written and verbal, to effectively engage with audiences across platformsStrong organizational and analytical skills to assess performance metrics and refine strategiesAbility to work collaboratively with teams and adapt to a fast-paced, results-oriented environmentExperience in project management and familiarity with social media platforms and toolsBachelor’s degree in Marketing, Communications, or a related fieldRelevant certifications in Social Media or Digital Marketing are a plus