Social Media & TikTok Marketing Specialist

We’re building the fastest-growing essentials brand in the world — and we’re looking for a TikTok-focused marketer to help tell that story.Sweats Collective is a premium essentials brand built on authenticity, community, and culture. From humble beginnings, we’ve scaled globally with distribution across Australia, the US, the UK, and Europe creating pieces designed to last and stories that connect. Now we’re looking for someone who lives and breathes TikTok, someone who understands how to translate brand, culture, and creativity into content that performs.THE ROLEAs our Social Media & TikTok Marketing Specialist, your focus is simple: grow SWEATS presence on TikTok through strategic, organic content that feels real, raw, and aligned with our brand identity.You’ll develop and execute TikTok content strategies that reflect our aesthetic, values, and mission - building awareness, connection, and momentum with our global audience.You’ll work closely with our creative and marketing teams from concept through to execution, ensuring every piece of content feels like Sweats.WHAT YOU'LL DODevelop and own SWEATS TikTok content strategy, storytelling, posting cadence, and growth roadmap.Concept, brief, and execute organic TikTok content aligned with the brand aesthetic and product calendar.Identify and act on trends that can be adapted to SWEATS tone and visuals.Collaborate with the creative team to produce content that feels authentic, not forced.Analyse performance metrics (views, saves, shares, growth) and optimise based on insights.Manage TikTok creator collaborations and user-generated content opportunities.Stay ahead of platform trends and best practices to keep Sweats leading the curve.WHAT WE'RE LOOKING FOR2–4 years of experience in social media or digital marketing, ideally with a focus on TikTok.Strong understanding of content strategy, storytelling, and community engagement.Experience working with fashion, lifestyle, or culture-led brands.Strong creative direction skills with an eye for detail and brand alignment.Data-driven mindset — understands what performs and why.Confident collaborating with creators, shooting short-form content, and managing multiple projects.Based in or near the Gold Coast. Available for in-person work 3-4 days a week.Bonus: comfortable appearing in or directing content.WHY JOIN SWEATS?Be part of one of world's fastest-growing essential wear brands with a global community.Work directly with the creative and marketing team shaping SWEATS next chapter.Creative freedom to test, build, and scale ideas that move culture.Hybrid role with flexibility for both in-house collaboration and remote work.Competitive salary + opportunity to grow within a brand that’s scaling fast internationally.If you understand culture, creativity, and how to make a brand feel alive on TikTok we want to meet you.HOW TO APPLY Please send your portfolio along with a brief introduction of yourself to - credo@sweatscollective.com