Sr. Executive/Asst Brand Manager

TIMES NETWORK, is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW – A News channel that helps you RISE WITH INDIA ; Mirror NOW - A news channel that solely focuses on the issues that impact YOU everyday; MOVIES NOW and MOVIES NOW HD – India’s leading English Movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; Zoom – India’s No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MNX and MNX HD - The new age Hollywood channel for Young India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.Job ResponsibilitiesDescription of Responsibility1. Channel Marketing / BrandingBrand custodian for the assigned channelsATL, BTL and New Media marketing for the channelsInteract with creative agency for ideating & creation of the channel communication as per the brief shared by the Product / Editorial / Programming teamIdeate & Create optimal media plans using internal and/or external platformsLiaise with internal teams for seamless flow of information and collaboration - Sales, client servicing, promos, editorial, distribution, research, digitalCreate promo plans and break strategyInteract with the PR team for internal and external communication on the channel activities and propertiesCreative briefs for promos on channel properties (TBC) and external communication through traditional media for consumer/tradeSpearhead trade marketing initiatives – Ad Sales / Distribution TradeManage the social media handles of the channel with timely, relevant, messaging and activations to ensure organic increase in follower, reach, engagement.Thorough knowledge of social media trends, advancements, best practices and hacks for brand performance growth.2. Brand Research Thoroughly understand TV ratings systems and be able to identify need gaps in the channel ratings performanceAnalyse and recommend necessary interventions based on TV ratings.Participate in and initiate research projects for understanding brand and product.3. Merchandising & Barter DealsIdeate & Create merchandise/corporate gifts in accordance with the product positioning/philosophy.Strike barters/tie-ups with other brands/media vehicles.Establish brand partnerships that yield - Reach, Merchandise, Activations, Buzz. 4. MIS Responsible for internal reports, agreements with vendors/agencies, paperwork and documentation.Maintain finance and accounting information for the assigned brands and be fluent with budgets and expenses.5. SupportSupport the Head of Marketing with timely updates, reports, competitive intelligence, activities and overall smooth operations of the brands.Support cross departmental teams by facilitating activities that foster brand growth, affinity and overall business benefit.Job ScopeInternal Interactions (Within the Organization)Sales, Editorial, Programming, Finance, Legal, Commercial, Client Servicing, Promos, Distribution, Research, DigitalExternal Interactions (Outside the Organization)Creative / Social Media Agency, Vendors, Clients, Brand PartnersGeographical ScopeBased in Mumbai, but needs to travel as per work requirement