Sr. Mgr, Field Sales Modern Trade

Senior Manager Field Sales Modern TradeMission:As the Field Sales Manager for Off Trade, you will lead a team of sales representatives and externalmerchandising services, focused on delivering best-in-class execution across retail outlets. Your mission isto drive visibility, availability, and promotional compliance of the brand portfolio in the off-trade channel.Key Responsibilities:Manage, coach, and develop a team of Field Sales Representatives to achieve executionexcellence;Definition and implementation of standards for external provider execution in-store;Ensure implementation of promotional plans, merchandising standards, and point-of-salematerials;Build strong relationships with retail partners to secure optimal shelf space and in-storevisibility; Monitor and report on field performance, compliance, and competitor activity;Collaborate with commercial development (trade marketing) and commercial teams to align field execution with strategic goals;Conduct regular store visits to audit execution and support team development;Drive a culture of accountability, performance, and continuous improvement;Experience preferred:Bachelor's degree in marketing, business or similar;Previous experience in field sales management within FMCG or retail sectors will be a plus;Field reporting tools; Solid experience with MS Office: MS Word, Excel, PowerPoint and Outlook;Strong understanding of off-trade dynamics and retail execution principles;Excellent leadership, coaching, and interpersonal skills;Analytical mindset with the ability to interpret execution data and KPIs;Excellent listening, negotiation and presentation abilities;Good time-management skills with a problem-solving attitude; Knowledge of customer relationship management; Valid driver’s license and willingness to travel extensively;Good communication skills, adapting style and behavior to different stakeholders;Be open to new ideas and perspectives to work effectively cross-departments;Intermediate level English & Spanish (B2)