State Manager

State Manager – FloridaLocation: Remote (Southern Florida based)Salary: $150,000 base plus bonus, car allowance and excellent benefits packageIndustry: Premium Wine & SpiritsReporting to: Regional Sales ManagerTeam Management: 3–4 Market Sales Managers (Brand Ambassadors/Activators) About the CompanyOur client is a dynamic, family-run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels. Key RequirementsWe are looking for a seasoned commercial leader from the alcoholic beverages industry who brings deep supplier and distributor experience, strong people management skills, and a powerful industry network within Florida.Candidates must be based in Southern Florida.Essential Skills & Experience:• Minimum 5 years’ experience in the premium brands alcoholic beverages sector• Must have experience working for both suppliers and distributors• Must have RNDC connections ideally at decision maker level• Demonstrated success managing a state or regional sales territory with case numbers/% info readily available• Proven track record of managing and developing sales teams (3–4 direct reports)• Strong network of industry relationships across Florida – able to open doors and create momentum quickly• Strong commercial capabilities – managing volume, pricing, distribution, and promotional execution• Excellent leadership, coaching, and communication skills – able to lead from the front• Entrepreneurial, self-starting mindset – able to operate with minimal supervision• Skilled in working with distributors, key accounts, and internal stakeholders• Technically proficient – confident with Microsoft Office Suite• Good tenure throughout career history (no job hoppers)• Valid driver’s licence and willing to travel 4–5 days per week throughout FloridaPreferred:• Experience activating premium spirits and wine brands in both on- and off-premise channels• Familiarity with field marketing, menu placement, and POS deployment Role & ResponsibilitiesThe State Manager – Florida will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of 3–4 Market Sales Managers (known in Europe as Brand Ambassadors/Activators). The role covers both on- and off-premise channels and will focus on delivering volume, visibility, and value for the portfolio.Key responsibilities include:• Collaborate with the Regional Sales Manager to define and execute the annual sales strategy• Manage and support a team of Market Sales Managersacross the state• Oversee the full brand portfolio, ensuring executional excellence by SKU• Drive volume, pricing, and merchandising performance across key accounts• Build strong working relationships with distributors, wholesalers, and key customers• Plan and execute pricing strategies, programming, and promotional activities• Ensure visibility through POS, displays, menus, and consumer activations• Personally lead and support high-impact key account calls• Identify market trends, competitor activity, and opportunities for growth• Regularly travel throughout the territory to oversee execution and mentor team members• Participate in wholesaler meetings, sales planning, and brand strategy sessions• Maintain tight control of budgets, expenses, and commercial return on investment Remuneration & Benefits• Base salary: $150,000 per annum• Bonus: 25% performance-based• Car allowance: Calculated based on location• Business expenses covered: Home office, petrol, travel, accommodation• Remote-based role with frequent field activity across Florida This is a high-impact, mid-to-senior level leadership rolefor a commercial sales professional ready to represent a globally recognised portfolio of premium brands. If you bring deep beverage industry expertise, team leadership experience, and a robust Florida network – we’d love to hear from you.