Strategic Marketing Manager

bpostgroup strives to create an inclusive environment with challenging projects and inspiring collaborations. With our employees at the heart of our organization, we don’t believe in jobs, we believe in careers. bpostgroup is evolving from a Belgian postal operator to a regional and digital expert in parcel size logistics. With a focus on social and environmental sustainability, our people are the foundation of everything we do. We believe in fostering a culture that supports diversity, inclusion, and career growth—ensuring that every team member has the opportunity to thrive and succeed. What will you do?Your main objective is to define and execute the product portfolio strategy in alignment with business goals. Therefore you will monitor key performance indicators and adjust strategies accordingly.You define pricing, positioning, and go-to-market strategies to ensure business success.You will conduct market analysis and competitive research to identify opportunities.You’ll manage product lifecycle, from development to phase-out and oversee the product roadmap, ensuring that it meets market needs, customer expectations, and financial objectives.You will lead the execution of marketing campaigns and promotional activities.You will ensure cross-functional alignment between marketing, sales, operations, and finance and collaborate with digital teams to optimize customer experience and engagement.Your role will be essential in driving growth, innovation, and operational excellence across the portfolio.Who are you?Master’s degree or equivalent experience.Strong strategic and analytical thinking.Experience in product portfolio management, pricing, and go-to-market strategy.Strong leadership and cross-functional collaboration skills.Data-driven decision-making mindset.Fluent in French or Dutch, with a strong command of English.What do we offer?Like a Long-awaited Parcel, We Want To Make You Feel Welcome And Valued. Our Offer Includes a Competitive Monthly Salary, That Goes Without Saying. On Top Of That, You Can Count OnMeal vouchers of €8 per working day Hospitalization-, group- and disability insurances A phone subscription, including 25GB data A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours Possibility to enter the Federal Mobility plan Work/life balance, thanks to flexible working hours and the possibility to work from home 20 days of statutory leave and 7 additional extralegal days off An end-of-year and performance-based bonus and double holiday pay Many benefits from more than 100 bpost-partners #bpostgroup #