Student Recruitment Online Marketing Officer

Key Responsibilities:Student RecruitmentDevelop and execute targeted digital strategies to attract and engage prospective students.Engage with prospective students and families through:Online information sessions and webinars.Virtual tours and live Q&A sessions.Personalised email campaigns tailored to different demographics.Build and maintain relationships with international and domestic prospective students and their families via online platforms.Coordinate online recruitment events such as virtual open days, webinars, and live chats to showcase the school’s offerings.Monitor and analyse prospective student data to identify trends and optimise recruitment strategies.Online Marketing StrategyPlan, execute, and manage digital marketing campaigns across multiple channels, including:Social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, WeChat).Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.Email marketing and newsletters.Content marketing through blogs, articles, and videos production.Virtual recruitment events, school fairsOptimise the school’s website for user experience, functionality, and search engine visibility (SEO).Regularly update the school website with fresh content, including news, events, and programme highlights, to maintain engagement and relevance.Develop and maintain consistent messaging and branding across all digital channels.Collaborate with the design and content teams to create engaging and visually appealing online materials.Create and curate high-quality content, including videos, graphics, and written materials, to support marketing and recruitment efforts.Analyse campaign performance using tools like Google Analytics, social media insights, and CRM systems, reporting on key performance metrics.Market Research and AnalysisConduct market research to identify trends, preferences, and target demographics for online marketing efforts.Analyze the performance of online campaigns and recommend improvements to optimize results.Stay informed about market trends, competitors, and best practices in student recruitment and online marketing.Collaboration and CoordinationWork closely with the Admissions Team to align online marketing efforts with enrollment goals.Collaborate with the Offline Marketing and Student Recruitment Teams to ensure a cohesive approach across all marketing and recruitment activities.Liaise with the Academic and Leadership Teams to highlight the school’s unique programmes and achievements in online campaigns.Partner with external vendors and agencies for specialised digital marketing campaigns when necessary.Performance MetricsIncrease website traffic and online engagement rates year-over-year (e.g., [X]% growth).Improve lead generation and conversion rates from digital campaigns.Achieve [X]% growth in student enrolments through online marketing efforts.Boost social media following and engagement rates across platforms.Enhance email open and click-through rates for targeted campaigns.Qualifications and ExperienceBachelor’s degree in Marketing, Communications, Business Administration, or a related field.Proven experience in digital marketing, student recruitment, or a related field (preferably in an educational setting).Demonstrated expertise in social media management, SEO, SEM, and content marketing.Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.Strong understanding of web analytics and data-driven decision-making.Experience with CRM systems for lead tracking and nurturing.Proven skills in content creation, including writing, video production, and graphic design.Key AttributesCreative and innovative thinker with a strong understanding of digital trends.Excellent communication and interpersonal skills, with the ability to engage with diverse audiences.Highly organised and detail-oriented, with the ability to manage multiple projects simultaneously.Analytical mindset with the ability to interpret data and make informed decisions.Team player with a collaborative approach to achieving goals.