Senior Creative Content

Senior Creative ________________________________________________________________________________Role Overview: We’re looking for a bold and visionary Senior Creative who’s not afraid to think outside the algorithm. You’ll be the brain behind ideas that make people stop scrolling and the leader who pushes the creative team to make magic happen. From viral-worthy content to thumb-stopping campaigns, you’ll turn insight into impact.  Key Responsibilities: -           Develop out-of-the-box creative concepts and viral-worthy content ideas across platforms like TikTok, Instagram, Facebook, and beyond. -           Take ownership of Welcare’s content direction and other assigned brands, ensuring consistency, creativity, and alignment with each brand’s identity.

-           Identify and respond to real-time trends and cultural moments with creative content that’s fast, witty, and on-brand. -           Collaborate with marketing communication team to align creative direction with strategic objectives. -           Lead and work closely with the content team to turn ideas into real-world content that delivers engagement. -           Keep a pulse on trends, pop culture, and social behavior to craft content that’s timely, relevant, and buzzworthy. -           Serve as the creative lead for daily content as well as larger campaigns and branded projects. -           Mentor and give constructive feedback to junior content creators and copywriters to continuously raise the creative bar.