Country Director - e-Commerce

A global group of e-commerce companies with an established presence in Thailand is looking for a Country Director. Take full control of the Thai market and shape the business your way — this is like running your own company, but with the support of a global group behind you. You’ll have the freedom to make strategic decisions, drive innovation, and build something that reflects your vision. With direct access to the global leadership team, you’ll be empowered to introduce new product lines and explore untapped opportunities.

You’ll run the P&L, manage a talented team, and oversee all operations, giving you hands-on experience across every aspect of the business. Based in Bangkok, you’ll also have opportunities to work regionally and drive further expansion across Southeast Asia. The role offers a hybrid working setup, private healthcare, and a performance bonus of up to 40%, rewarding the impact you make. What you’ll doYou’ll lead the growth of a fast-scaling e-commerce brand in Thailand, building on its six-year foundation.

With a 30-person team at your disposal, you’ll shape the company’s direction, influence product development, and drive marketing and sales strategies tailored to the local market. From negotiating with suppliers to optimising the supply chain, you’ll take full ownership of the business’s success while collaborating with the global team to align strategies and bring new ideas to the table.

What you’ll needProven experience leading an e-commerce startup or growth companyA deep understanding of the Thai market and consumer behavioursFluent English and a global mindsetThai language fluence highly desirable About the companyThe business focuses on niche consumer products, using third-party suppliers for apparel while also designing and producing some of its own items locally in Thailand. As part of a global group reporting to a Europe-based CEO, you’ll benefit from the backing of an international network while enjoying full local autonomy. Sounds exciting? Apply now or send your CV directly to james@trueblue. co.

th to find out more.