Visual Identity (VI) Manager（Based in Malaysia)

Role OverviewWe are seeking an experienced and globally minded Visual Identity (VI) Manager to lead the end-to-end visual expression and design consistency of our brand across digital and offline channels. This role will take ownership of the visual design and creative execution across our official website, mobile applications, social media platforms, marketing materials, and brand activation campaigns. The ideal candidate will have a deep understanding of the MENA (Middle East and North Africa) region and ensure all visual outputs align with our brand guidelines while resonating with local cultural aesthetics.Key Responsibilities Website Design & Visual Governance Develop and lead the visual strategy of the company website, including typography, color schemes, icon systems, and motion design standards. Collaborate with UX teams to optimize design flows and conversion journeys from a user-centric perspective. Produce visual assets such as banners, page layouts, icons, and interactive style guides. Work closely with front-end developers to ensure high-fidelity implementation. App Interface & Cross-Platform Consistency Define and maintain visual standards for mobile applications (iOS/Android). Build and maintain a design system to ensure scalable and consistent UI components. Collaborate with product managers and UX designers to enhance usability and aesthetics. Ensure consistency in visual identity across Web, App, and Mini Programs. Social Media Visual Content Develop platform-specific visual styles for Instagram, X (Twitter), TikTok, LinkedIn, etc. Create localized templates and assets tailored to the aesthetic preferences of target markets. Guide the design of short-form video covers and KOL/influencer visual collaborations. Build a reusable asset library to streamline social content creation. Marketing Material Design & Execution Design various brand and marketing collaterals including brochures, flyers, corporate PPT templates, and visual storyboards. Provide design support for marketing and sales activities, including banners, roll-ups, business cards, etc. Ensure accurate and professional visual communication aligned with financial service requirements. Oversee third-party designers or agencies to ensure quality and timely delivery. Event & Campaign Visual Support Lead visual design for brand events such as virtual launches, trade shows, and industry forums. Produce key visuals, stage backgrounds, livestream overlays, and branded merchandise packaging. Manage visual production schedules and print quality for all event-related materials. Work with PR and marketing teams to ensure brand visibility and impact.Requirements Education Bachelor’s degree or above in Visual Communication, Graphic Design, Art & Design, Interaction Design, or related fields. Languages Fluent in English and Arabic (spoken and written). Professional Skills Proficient in Figma, Photoshop, Illustrator, After Effects, and other industry-standard tools. Familiar with website/App design systems, responsive design, and visual storytelling. Strong experience in building and maintaining comprehensive brand design systems. Experience in MENA or Arabic market projects is highly preferred. Soft Skills & Competencies Strong communication and cross-functional collaboration skills. Attention to detail and a keen eye for aesthetics and brand presence. Ability to work under pressure and manage internal or external design teams. Fluency in English is required; Arabic language proficiency is a significant advantage.Preferred Qualifications (Nice To Have) Experience with data visualization and building digital dashboards. Background in fintech, forex, blockchain, or financial services design projects. Previous involvement in trade show visual planning, brand transformation, or international brand rollout. Motion graphic skills and the ability to create animated icons or brand transitions. Familiarity with user aesthetic preferences and cultural context in UAE, Saudi Arabia, Egypt, etc.