VP, Convenience Store Sales

VP, Convenience Store SalesOverviewSUMMARY:The VP, Convenience Store Sales is a strategic leader responsible for driving Royal Cup’s growth, profitability, and brand presence across the national Convenience Store Division. This role leads the development and execution of high-impact sales strategies, oversees key customer partnerships, and builds new revenue streams through both existing and emerging market opportunities. The VP ensures Royal Cup’s coffee, tea, and allied product portfolio achieves sustainable growth through strong leadership, customer engagement, and market innovation.Supervisory ResponsibilitiesRecruit, interview, hire, and train key personnel within the Convenience Store sales team. Oversee the daily workflow of the teamProvides constructive and timely performance evaluationsHandles coaching, discipline and termination of employees in accordance with company policyCollaborate with other functions and team leadership to ensure cohesive team approach for execution and performance improvementKey ResponsibilitiesProvide strategic leadership to the Convenience Store team within the Foodservice Sales Channel by defining vision, strategy, and priorities. Drive the execution of sales strategies for Convenience Store accounts to achieve business plans and improve penetration in the Foodservice market. Establish goals, objectives, and performance expectations for the Convenience store sales teamDrive the team to meet or exceed annual business targets, including top-line revenue, profitability, market share growth, cost management, forecasting accuracy, customer receivables, and trade spend efficiency (ROI)Monitor and evaluate individual account plans and sales performance regularlyMaintain a consistent managerial cadence, including one-on-one meetings and monthly customer and prospect visits to ensure accountability and focusInstill discipline, rigor, and structure in the sales planning process; dedicate significant time to face-to-face coaching and mentoring team membersOversee pipeline activities and performance using CRM toolsCoach, develop, and motivate Account Executives (AE’s), enhancing their functional capabilities, business acumen, and leadership skillsBuild and maintain a strong talent pipeline for the Convenience store sales teamEnsure the team has the training and development needed to adapt quickly to changing market conditionsCollaborate with the SVP of Foodservice and other senior leaders to refine key sales processes (e.g., S&OP, account planning, costing, pricing reviews)Strengthen and maintain senior-level relationships with strategic customersWork cross-functionally with Sales Distribution, Sales Support, Operations, Equipment, and Technical Service to ensure aligned executionLeverage market knowledge, consumer insights, and competitive intelligence to identify opportunities and address key business challenges with national customersPartner with Marketing, Supply Chain, Finance, and other functions to develop go-to-market strategies and plansRepresent the Convenience store sales perspective in business decisions, providing input on new initiatives and projects to maximize the impact of the sales organizationAll other duties as assignedMinimum QualificatonsBachelor’s degree in Finance, Marketing, Business, or a related field7–10 years of experience in a similar fieldProven track record of leading high-performing sales teams and driving growth in top-tier consumer goods companies, ideally within the food and beverage sectorStrong knowledge of Foodservice, consumer products, brands, and their interaction within Foodservice and the broader marketplaceCustomer-focused with deep relationships across large C-Store Chains (top 100), at multiple levels of the organizationStrong negotiation skills with a history of building collaborative business plans that create win-win outcomesBroad experience across the Foodservice ecosystem, field and key account sales across all classes of tradeSkilled in fact-based selling, leveraging data and analytics, and developing joint business and customer plans; experienced in building and growing leading brands and driving market shareHands-on leader, comfortable “rolling up sleeves” while also building team capability; results-driven with energy, drive, and a strong bias for actionPositive collaborator, able to work effectively with cross-functional teamsWillingness and ability to travel across multiple markets as business needs require, often requiting overnight stays to attend meetings, trade shows, training, and other work-related eventsMust have and maintain a valid driver’s license and personal automobile insurance as required by state law. Proof of both may be required at time of hire and periodically thereafterAbility to successfully pass the pre-employment process. (Please note: Due to the vehicular travel requirements this position is considered safety sensitive, therefore, candidates are required to successfully pass a drug test prior to employment. In addition, you will also be required to complete and pass a pre-employment background check and a motor vehicle records check)Preferred QualificationsPrior experience in the coffee categoryPhysical RequirementsProlonged periods of sitting at a desk and working on a computerFrequent sitting, standing, walking, reaching, typing, reading, talking, and hearingThe ability to lift up to 15 pounds with or without assistanceCompany ProfileRoyal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.BenefitsRoyal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.