VP Growth 100% (w,m,d)

properti is building Europe's most entrepreneurial, AI-driven real estate platform. With our mobile, agent-centric approach, we are rethinking the real estate market – from marketing to transactions. Following our successful Series A, we are scaling at full speed – and growth is at the heart of our strategy. We are looking for a VP Growth who will lead and unify four strategic functions: Marketing, Experiences, and Product.This role is a cross-functional leadership mandate. You work closely with each function’s leadership (Head Marketing, Lead Product, Lead Experiences, the Inside Sales teams) and with properti’s Mission Teams:Listing GrowthCustomer Experience (Sellers, Buyers, Landlords)Your mission:Design, build and run a systemic Growth Engine that aligns all functions behind one funnel and one set of KPIs.Key Responsibilities1. Growth Strategy & Execution (in deep collaboration with Mission Leads)Build properti’s Growth Strategy aligned with Mission objectivesTranslate strategy into cross-functional execution with Product, Marketing, Experiences and Inside SalesOrchestrate Mission Teams to drive the funnel end-to-endLead growth experiments, A/B testing, rapid MVPs and AI-powered optimisations2. Cross-Functional Operating ModelAlign roadmaps, resources, priorities and KPIs across teamsDefine clear ownership boundaries and decision-making processesEnable high-speed execution by removing blockers between teamsCreate a unified cadence3. Product & AI for Growth (empower Lead Product)Influence and shape the product roadmap to drive funnel improvementsEnsure AI is integrated across customer and agent journeysWork with Mission Leads and to build forecasting, attribution and insight-to-action loops4. Marketing & Brand (empower Head Marketing)Oversee segmentation, performance marketing, SEO/SEM, content, lifecycle and brandDrive scalable lead acquisition with strong messaging and positioningBuild campaigns aligned to Mission objectives and funnel goalsStrengthen Properti’s market presence and category leadership5. Experiences & CX (empower Lead Experiences / CX)Design world-class customer journeys for sellers, buyers and landlordsBuild properti’s Experience Engine: events, community, trust-building touchpointsncrease NPS, retention and lifetime value through measurable improvements6. Inside Sales (empower)Build a high-performance qualification and consultation engineIncrease speed-to-lead, contact rates and consultation bookingsEnsure seamless funnel integration across Marketing → Inside Sales → Product → AgentsSuccess Indicators (shared with Mission Teams & Leads)Growth in seller leads, valuations and consultationsFunnel conversion improvements across all stagesMission Teams delivering measurable milestones on timeAlignment and collaboration across functions (Marketing, Product, Experiences, Inside Sales)AI features deployed in customer and agent journeysStrong brand presence and performance across Switzerland and new marketsA scalable Growth Engine prepared for European expansionRequirments:8+ years in senior Growth, Marketing, Product or cross-functional leadership roles (C- or VP-Level)Proven success in high-growth environments (marketplaces, SaaS, proptech, fintech)Scaleup-experience is a mustHandons-menatlity is a mustStrong command of funnel mechanics, attribution, forecastingAbility to design and run cross-functional operating modelsExperience in building or owning a product roadmap as a Growth leaderHands-on mindset: able to run MVPs, experiments and unblock teamsAbility to influence, challenge and uplift leadership peers and Mission LeadsExcellent communication in English; German is an advantageBenefits:Executive leadership role with direct impact on growth and customer experienceFull ownership across Marketing, Experiences, Product and Inside SalesWork closely with Leadership-Teams, Mission Leads and Mission TeamsHigh-growth scale-up with international ambitionsCompetitive package and strategic influence