VP, Marketing

We’re a leading B2B SaaS platform serving digital marketing agencies with an all-in-one reporting and client management solution. After reaching $25M ARR and 140+ team members, we’re entering our next growth chapter: doubling revenue, expanding into new channels, and strengthening our brand as the category-defining leader. We’re looking for a VP of Marketing to help us do just that.As our VP of Marketing, you will be responsible for owning and evolving our marketing strategy to generate a predictable pipeline, support enterprise sales motions, and elevate our brand. This role requires a leader who has scaled B2B SaaS from ~$25M to $50M+ ARR, is obsessed with data-driven demand generation, and is ready to innovate beyond traditional channels. You’ll lead a high-performing team across demand gen, content, performance, design, and operations, with deep cross-functional ties to Sales, RevOps, and Product.As the VP of Marketing, you will:Pipeline GenerationOwn and evolve the demand generation engine across inbound, performance, and content channelsDeploy and optimize a $5M+ marketing budget to maximize pipeline efficiency and revenue impactDrive marketing-sourced pipeline targets in partnership with RevOps and SalesLead marketing mix diversification: balancing SEO and content with paid, product-led, and partner-driven growthMaintain full command of funnel performance metrics and growth leversForecast, report, and improve MQL-to-revenue performance with clarity and precisionSales & ABM SupportBuild and scale ABM programs for high-value enterprise and multi-location accountsPartner with Sales on ICP refinement, messaging alignment, and account-based campaignsBuild out multi-touch attribution programs and sales enablement assetsLaunch targeted campaigns that resonate across verticals and stages of the buying journeyTranslate marketing insights into actionable plays that support quota attainmentBrand Awareness & PositioningLead top-of-funnel brand marketing strategy to grow awareness in our categoryOversee PR, thought leadership, and social campaigns that elevate company visibilityCollaborate with Product Marketing to launch features and tell differentiated product storiesRefine messaging to position our vertical SaaS platform with clarity and authority in the agency marketStrategic Adaptability & InnovationAnticipate and respond to evolving marketing trends, including AI’s impact on search and contentTest and scale emerging channels to complement core SEO and paid enginesEvaluate and adopt new MarTech and AI tools to improve campaign efficiency and team performanceEnsure demand generation remains resilient and future-proof in a changing digital landscapeLeadership & Team OversightLead and mentor a 15-person marketing team, including functional leads in growth, content, CRO, and designSet clear goals and unify the team around pipeline and revenue outcomesFoster a high-accountability, experimentation-forward cultureRepresent marketing at the executive level and in meetings with confidenceAct as a close strategic partner to the CEO and senior leadershipWhat You'll Bring10+ years of experience, ideally in B2B SaaS marketing, with at least 3+ at the senior leadership levelProven track record scaling from ~$25M to $50M+ ARR in a growth-stage SaaS companyDeep expertise in inbound demand gen, paid performance, SEO/content, and brand marketingData-first mindset: comfortable making calls based on funnel data and CAC/LTV modelsExperience building integrated GTM motions with Sales and Product MarketingInspiring team builder and mentor with a focus on results, impact, and cohesionWhy Join Us? Be part of a high-growth SaaS success story with proven product-market fit and global reachOwn the marketing engine at a pivotal inflection point: build, expand, and define what’s nextCollaborate with an experienced leadership team and a talented, mission-driven companyCompetitive compensation, meaningful equity, and strong benefitsAgencyAnalytics is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive need, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.All your information will be kept confidential.