VP Merchandising Consultant

Working with one of the most disruptive players in the sports, active and lifestyle industry, I am helping them find an Executive (VP) Merchandise Consultant to help them on their merchandising strategy and structure for an incredibly exciting time in their predominantly women's, and some men's, clothing category.They have disrupted the footwear market, and now they plan to do so with their apparel.Looking for someone with commercial acumen but who understands ideas and who can help support the brand's creative director turn the vision into a curated and successful assortment worldwide. Ideally, the consultant should be someone who wears activewear themselves to really understand how the category can grow.Please note regular international travel to Europe will be required and the brand is looking for a start between December 2025 and February 2026Job Title: Merchandising Consultant for Premium Activewear BrandLocation: Remote/Flexible, with travel for on-site collaborationCompany Overview:Dynamic and innovative lifestyle brand preparing to launch a new line in the premium activewear space. Inspired by the growing demand for high-quality, stylish, and functional clothing, they aim to create products that empower our customers to perform and feel their best. They are seeking an experienced Merchandising Consultant with a proven track record working with top athleisure brands to guide their entry into this competitive market.Position Overview:As a Merchandising Consultant, you will play a critical role in defining the product strategy, curating a compelling product assortment, and establishing a strong brand presence in the premium activewear market. Your expertise in merchandising, combined with your knowledge of industry trends and consumer behavior, will be essential in creating a product line that resonates with their target audience and differentiates us from competitors.Key Responsibilities:- Conduct thorough market research to identify key trends, consumer preferences, and opportunities within the premium activewear space.- Analyze competitors' product offerings, pricing strategies, and marketing campaigns to inform product development and positioning.- Collaborate with the design and product development teams to influence the direction and aesthetic of the product line.- Develop a product assortment strategy that aligns with brand vision and meets market demand for premium activewear.- Identify key materials and technologies that enhance product performance and sustainability.- Analyze sales data and consumer feedback to refine product offerings and inform future collections.- Cross-Functional Collaboration- Participate in regular meetings to provide insights and ensure alignment across departmentsQualifications:- 10+ years of merchandising experience with leading athleisure brands and a global view- Deep understanding of the premium activewear market and consumer trends.- Strong analytical skills and ability to interpret data for informed decision-making.- Excellent communication, negotiation, and relationship-building skills.- Ability to work independently and collaboratively in a fast-paced environment with a focus on results.- Passionate about the active lifestyle and fashion industry.