VP Of Marketing & Growth

Position OverviewThe VP of Marketing & Growth will lead Bravo’s marketing and growth strategy, driving customer acquisition, retention, and brand leadership across all digital and offline touchpoints. This role blends strategic vision with hands-on execution across ATL, BTL, and digital channels — ensuring that every customer interaction strengthens Bravo’s position as a leading consumer finance brand. The ideal candidate combines creativity, commercial acumen, and analytical expertise to build scalable growth engines and deliver measurable business results.Key ResponsibilitiesStrategic Leadership Develop and execute a comprehensive growth and marketing strategy aligned with Bravo’s long-term objectives. Translate business goals into integrated marketing roadmaps and measurable campaigns. Drive collaboration across Product, Technology, Customer Success, and Sales for unified go-to-market execution. Serve as a strategic advisor to the leadership team on market trends, consumer behavior, and growth opportunities.Growth & Performance Marketing Own the end-to-end growth funnel — from awareness to acquisition, conversion, and retention. Lead and optimize digital performance marketing across paid, owned, and earned media (search, social, affiliates, influencers). Oversee SEO, SEM, ASO, and content marketing to drive organic visibility and engagement. Manage marketing automation and CRM systems to deliver personalized, data-driven customer journeys. Continuously optimize CAC, LTV, and ROI through experimentation, A/B testing, and performance analytics.Brand, ATL & BTL Marketing Develop and strengthen Bravo’s brand positioning and identity within the consumer finance market. Lead ATL (Above The Line) campaigns — TV, radio, OOH, and print — to build awareness and reach new audiences. Oversee BTL (Below The Line) initiatives — activations, events, partnerships, and on-ground experiences — to drive direct engagement and conversions. Ensure brand consistency across all customer and media touchpoints. Supervise creative direction, storytelling, and communication strategy for all campaigns. Build strong relationships with media agencies, production houses, and creative partners.Customer Engagement & Retention Design lifecycle marketing strategies (email, push, SMS, in-app messaging) to improve engagement and retention. Collaborate with the Customer Success team to reduce churn and enhance user satisfaction. Introduce referral, loyalty, and community programs to strengthen customer advocacy.Leadership & Team Development Build, mentor, and inspire a high-performing marketing and growth team covering performance, brand, creative, CRM, and data. Set clear KPIs and OKRs for the team, fostering accountability and innovation. Manage external partners, agencies, and vendors to ensure quality and alignment with Bravo’s brand standards.Data, Insights & Reporting Establish a data-driven framework for measuring campaign success and growth metrics. Generate actionable insights from customer data, market trends, and performance reports. Present monthly and quarterly marketing performance reports to executive management.Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred). 10+ years of marketing and growth experience, including 5+ years in a senior leadership role. Proven experience leading ATL, BTL, and digital marketing campaigns in fintech, consumer finance, or digital-first organizations. Strong background in performance marketing, growth analytics, and brand development. Demonstrated success in scaling customer acquisition and retention with measurable ROI. Excellent leadership, communication, and stakeholder management skills. Fluent in English and Arabic (preferred).Key Competencies Strategic and analytical mindset Strong leadership and cross-functional collaboration Deep understanding of ATL & BTL marketing Data-driven decision making Creativity and brand innovation Commercial awareness and ROI focus