LinkedPrime
Jobs
Technology

Figma calls India a critical market amid rapid adoption

The scale at which Indian companies operate, with millions of daily active users, and the pace of adoption in the country make India a critical market for Figma, said a senior company executive.India is the second largest market for the US-headquartered collaborative interface design company in terms of active user base and has been seeing increasing demand from companies in the region. ET was the first to report, on November 6, that Figma was exploring opening an office in the country soon.Abhishek Mathur, vice president-engineering, Figma, told ET at the launch of the company’s office in Bengaluru that there are hardly any products in the market that can claim 100 million daily active users. “I know how you build and design for scale. So that’s the big advantage of working with India,” he said.Figma, a US-listed company, reported revenue of $274.2 million for the quarter to September. The firm crossed $1 billion in annual revenue run rate, driven by artificial intelligence (AI).In India, the company is starting with go-to-market roles such as developer associate, regional marketing manager and account executives in Bengaluru. While the company did not disclose the scale of its operations, Mathur said it would evolve. The company is also evaluating a separate pricing for the Indian market but did not disclose if it would launch an India-focused pricing model.Also Read: Design part of boardroom conversations: Figma execsThe move comes at a time when AI firms such as OpenAI and Anthropic are aggressively pushing to expand in India. Companies are spending billions in data centres and partnering with large enterprises such as Jio to tap into the large consumer base.Mathur said while there is a narrative that AI is overhyped, possibilities of what could be done, from engineering to health, and the pace of actual problem solving that it is doing, are just incredible. “In Figma, we spend a lot of time thinking about design and AI. A lot of companies have solved problems on text, image, sometimes videos, but there are no companies that have solved design as an AI problem, and that's what we focus on, and we are taking a deep look at it,” he said.Also Read| It’s a myth that you can’t monetise India promise: Figma’s Dylan Field

Swathi Moorthy •
Figma calls India a critical market amid rapid adoption

The scale at which Indian companies operate, with millions of daily active users, and the pace of adoption in the country make India a critical market for Figma, said a senior company executive.India is the second largest market for the US-headquartered collaborative interface design company in terms of active user base and has been seeing increasing demand from companies in the region. ET was the first to report, on November 6, that Figma was exploring opening an office in the country soon.Abhishek Mathur, vice president-engineering, Figma, told ET at the launch of the company’s office in Bengaluru that there are hardly any products in the market that can claim 100 million daily active users. “I know how you build and design for scale. So that’s the big advantage of working with India,” he said.Figma, a US-listed company, reported revenue of $274.2 million for the quarter to September. The firm crossed $1 billion in annual revenue run rate, driven by artificial intelligence (AI).In India, the company is starting with go-to-market roles such as developer associate, regional marketing manager and account executives in Bengaluru. While the company did not disclose the scale of its operations, Mathur said it would evolve. The company is also evaluating a separate pricing for the Indian market but did not disclose if it would launch an India-focused pricing model.Also Read: Design part of boardroom conversations: Figma execsThe move comes at a time when AI firms such as OpenAI and Anthropic are aggressively pushing to expand in India. Companies are spending billions in data centres and partnering with large enterprises such as Jio to tap into the large consumer base.Mathur said while there is a narrative that AI is overhyped, possibilities of what could be done, from engineering to health, and the pace of actual problem solving that it is doing, are just incredible. “In Figma, we spend a lot of time thinking about design and AI. A lot of companies have solved problems on text, image, sometimes videos, but there are no companies that have solved design as an AI problem, and that's what we focus on, and we are taking a deep look at it,” he said.Also Read| It’s a myth that you can’t monetise India promise: Figma’s Dylan Field

Read original article →

Related Articles