Acquisition & Engagement - Dealer Car (Automotive Lending)

Job description●Manage and initiate monetization business model : identifying revenue opportunities and developing monetization strategies by generate revenue through various channels●Optimizing monetization channels : Improving the efficiency and effectiveness of existing revenue streams.●Engagement Initiatives: Implement strategic activities to keep existing customers engaged and active, through personalized content, promotions, and loyalty programs.●Performance Tracking & Analyzing market trends and competitor activities: Monitor and analyze campaign performance metrics (e.g., conversion rates, engagement rates) and make data-driven adjustments to optimize outcomes.●Cross-Channel Coordination: Collaborate with internal & external teams such as product development, sales, and design to ensure campaign consistency and alignment across various channels for execute acquisition initiatives●Customer Insights: Analyse and understand customer behavior, preferences, market trends, using insights to refine campaigns.●Budget Management: Manage campaign budgets, ensuring efficient allocation of resources and maximizing the impact of marketing spend.Qualification●Analytical Skills: The ability to analyze data, identify trends, and make data-driven decisions.●Strategic Thinking: The ability to develop and execute effective acquisition strategies.●Creativity and innovation: To develop unique and engaging event experiences.●Communication Skills: The ability to effectively communicate with stakeholders, both internally and externally.●Project Management Skills: The ability to manage multiple projects, meet deadlines, and work independently.●Technical Skills: Knowledge of digital marketing tools, analytics platforms, and other relevant technologies.●Negotiation Skills: The ability to negotiate with stakeholders.