Area Sales Manager

Company DescriptionPACIFIC ANDAMAN (CAMBODIA) CO., LTD. (PAS) is a trusted distribution partner in Cambodia, specializing in household brands covering food, personal care, and household products. As the official distributor of renowned FMCG brands, it benefits from the expertise of its Thailand-based parent company, which boasts over 50 years of experience in the snacks, confectionery, and food services industry. PAS is committed to fostering sustainable business growth through transparency, reliability, teamwork, and result-oriented strategies in the local market.Role Description DescriptionKey Responsibilities:1. Sales & Account ManagementManage and maintain relationships with all exclusive WS accounts in Phnom Penh and Kandal.Conduct regular visits to WS customers to collect purchase orders (PO) and ensure order fulfillment.Monitor stock levels, sales performance, and product movement across WS customers.Identify sales opportunities and ensure product visibility in key WS outlets.2. Forecasting & Sales PlanningPrepare M+2 and M+3 sales forecasts based on historical data, WS feedback, and market trends.Estimate monthly sales volume from WS and key customers to support supply planning.Work closely with the Sales Manager and SCM team to align sales forecast with product availability.3. Market & Competitor AnalysisCollect market intelligence on competitor activities, pricing, and promotions within assigned areas.Identify new potential WS customers or expansion opportunities within Phnom Penh and Kandal.4. Reporting & CoordinationSubmit daily, weekly, and monthly sales reports as required.Coordinate with logistics, finance, and trade marketing teams to ensure smooth order delivery and payment collection.Track and follow up on sales performance versus target for each WS account.5. Execution & ComplianceEnsure all sales activities comply with company policy and trade terms.Support implementation of trade programs, promotions, and price structures in WS channels.