PeopleWise Vietnam

Assistant Brand Manager (Homecare)

Posted: Nov 13, 2025

Job Description

Our strategic partner is a leading Singaporean multinational that operates in over 54 countries. The company’s core business is in the FMCG and chemical sectors, among others.Location: Ho Chi Minh City, VietnamJob ResponsibilitiesProduct Research and Development (Vietnam – Laos – Cambodia):Conduct research and surveys to propose new product concepts.Conceptualize, design, and develop new product packaging and samples.Collaborate with the Purchasing Department and manufacturers to develop product samples and packaging.Execute surveys to improve product quality and packaging.Develop key visuals and finalize all product information.Brand Activities (Vietnam – Laos – Cambodia):Plan, execute, and monitor the brand’s ATL marketing activities.Collaborate with the Trade Marketing team to execute BTL activities at the point of sale, including: in-store promoters (PGs), product displays, sampling commando, promotional programs, signage, and truck branding.Coordinate with the Purchasing Department to procure POSM to support sales activities.Work with the Purchasing Department to source promotional gifts for campaigns.Plan and execute sponsorship activities.Manage internal communication and sales support activities.Plan and execute promotional and communication activities on e-commerce channels.Contracts and Payments (Vietnam – Laos – Cambodia):Prepare contracts, manage acceptance processes, and compile full payment documentation for commercial/service contracts related to the brand’s communication activities.Prepare contracts, manage acceptance processes, and compile full payment documentation for contracts with third-party service providers.Prepare contracts, manage acceptance processes, and compile full payment documentation for sponsorship agreements.Reporting (Vietnam – Laos – Cambodia):Prepare monthly, semi-annual and annual reports on brand activities, market trends, competitor analysis, and top-of-mind awareness as required by Senior Leadership.Generate reports on market research, competitor intelligence, and product development as requested by line manager.Other ResponsibilitiesCollaborate with other departments to handle and resolve work-related issues as they arise.Update product information for the Sales and Marketing teams; design promotional leaflets; provide product images and other sales support materials (promotional stickers, price boards, etc.).Update information on the company website.Conceptualize and design packaging and sales support materials for the chemical products team.Track and manage the brand budget.Job RequirementsBachelor’s degree in Economics, Business Administration, Marketing or a related field.Minimum of 3 years of experience in a similar role, preferably in the FMCG industry. Experience in the homecare category (liquid/powder detergent, floor cleaner, hand wash, etc.) is a strong advantage.Strong management, analytical and information synthesis skills.Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).Flexible and quick problem-solving abilities.Excellent task and people management skills.Strong communication and teamwork skills.Effective problem-solving skills.English: Intermediate or above communication skills.If you possess the required skills and experience and are ready to significantly contribute to the dynamic team, we warmly welcome your application at thanh.nguyen@peoplewise.vn or application@peoplewise.vn.About PeopleWise Vietnam:PeopleWise Vietnam was founded with the mission of positively impacting our community by improving the quality of the labor force, addressing workforce dynamics, and enhancing its effectiveness. During our initial phase, we provided solutions and human resources consulting services to our partners worldwide, including workforce advisory, organizational diagnosis, career transition, training services, talent management, and staffing solutions that align with each organization’s values and vision, driving business success.Visit us at our website: https://peoplewise.vn/

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