B2B Branding Marketing Executive

Longport Whale is a leading fintech company dedicated to providing one-stop technology solutions for brokerages and financial institutions. We are seeking a B2B Brand Marketing Executive to execute our brand strategy and enhance the company’s influence in the financial and brokerage technology sectors.Key Responsibilities: Brand Asset Management: Develop and manage the brand content library, including visual guidelines, marketing assets, and corporate presentation materials. Establish and maintain unified standards for all external communications.Brand Content Marketing:Align with the company’s global brand strategy to manage and update content on the official website, plan and publish content on corporate social media channels, and build a consistent and compelling brand image.Market Intelligence:Gather market insights from industry, client, and competitor perspectives. Prepare and share regular intelligence reports with internal teams to inform business and marketing strategies.Brand Events Execution:Lead and support marketing initiatives targeting brokerage firms, wealth management institutions, and fintech partners — including industry events, exhibitions, award submissions, and client workshops — to continuously enhance the company’s brand presence in the sector.Partnerships & Ecosystem Development:Build and expand partnerships with industry associations, exchanges, and technology vendors in target markets, fostering a strong industry ecosystem and extending the company’s influence.QualificationsBachelor’s degree or above in Marketing, Finance, Communications, or related fields.Minimum of 3 years of B2B marketing experience; background in fintech, brokerage, payments, or enterprise services preferred.Proven track record in brand building, corporate marketing, event planning, and international market development.Solid understanding of fintech and brokerage solution business models; prior experience in international or Southeast Asian markets is a strong plus.Excellent communication and leadership skills, with the ability to drive cross-departmental and cross-regional collaboration.