B2B Marketing Manager

B2B Marketing Manager Location: AustraliaEmployment Type: Full-Time / HybridRole OverviewWe are seeking a B2B Marketing Manager to develop and execute marketing strategies that drive engagement, brand awareness, and revenue growth across business clients in Australia. This role involves planning campaigns, coordinating with sales and product teams, and analysing performance to ensure measurable results.Key ResponsibilitiesDevelop and implement B2B marketing strategies and campaigns targeting business clients.Coordinate with sales, product, and design teams to ensure alignment of marketing initiatives.Analyse market trends, competitor activities, and customer insights to guide strategy.Manage digital marketing channels including email, social media, website, and content marketing.Track campaign performance using KPIs and provide actionable insights for optimization.Plan and execute events, webinars, and other client engagement activities.Oversee the creation of marketing collateral, case studies, and thought leadership content.Manage marketing budgets and ensure cost-effective allocation of resources.RequirementsBachelor’s degree in Marketing, Business, Communications, or related field.Proven experience in B2B marketing, preferably in a managerial role.Strong understanding of digital marketing, lead generation, and campaign management.Excellent communication, analytical, and project management skills.Ability to translate business objectives into effective marketing strategies.Familiarity with marketing automation platforms and CRM systems.Must be legally eligible to work in Australia.Preferred SkillsExperience with content marketing, SEO, SEM, or social media strategy.Knowledge of marketing analytics and reporting tools (Google Analytics, HubSpot, etc.).Ability to manage cross-functional projects and collaborate with multiple teams.Strong leadership, problem-solving, and decision-making capabilities.Experience in SaaS, tech, or B2B services sectors.What We OfferOpportunity to lead impactful B2B marketing initiatives in Australia.Collaborative and innovative work environment.Flexible / hybrid working arrangements.Professional development and career growth opportunities.