Brand and Content Marketing Specialist

Key Responsibilities● Lead brand strategy and positioning aligned with business goals and market insights.● Develop and deliver high-quality, consistent content across all brand channels.● Plan and execute 360° integrated campaigns combining digital, KOL/influencer, performance, and on-ground activations.● Manage external creative, digital, and media agencies to ensure effective execution.● Build a strong and unified brand voice and storytelling framework across touchpoints.● Drive brand events, partnerships, and community initiatives to enhance awareness and loyalty.● Track and analyze brand performance metrics to optimize strategies.● Stay ahead of fintech, cultural, and digital trends for continuous brand innovation.Requirements● Bachelor’s degree in Marketing, Communications, Business, or related field.● Minimum 5 years of proven experience in brand management, growth marketing, or communications, preferably in fintech (payments, lending, wallet, investment) or e-commerce marketing.● Familiarity with performance metrics (Social media leads, SEO ranking, CTR, CPC, ROAS, organic traffic) and brand-funnel correlation.● Experienced in campaign development and execution — from creative ideation to post-campaign analysis.● Hands-on experience in managing events, activations, or partnerships that directly drive brand outcomes.● Proven ability to build and manage a KOL / Influencer database;● Strong analytical mindset — able to extract actionable insights from brand and performance data.●  Fluent in English. Mandarin chinese is a plus.