Brand Manager

Key Responsibilities* Responsible for CAWIN's brand promotion in Lagos, with a focus on promoting the company's new energy vehicles (EVs), fuel-powered cars, and one-stop services (vehicle warranty, after-sales support, repair, maintenance, and training).* Plan and execute integrated online and offline marketing activities, including content marketing, brand promotion, event marketing, and co-branding marketing, to enhance product visibility and appeal.* Manage brand assets: organize, define, and review brand materials (e.g., posters, videos, promotional content) to ensure consistency of brand messages.* Collaborate closely with the Social Media Manager to coordinate brand strategies across platforms and maximize marketing effectiveness.Core KPIs* Effectiveness of brand promotion (e.g., increased brand awareness of the company, its EVs, and fuel-powered cars).* Media exposure volume (scale of online and offline reach).* Number of sales leads generated from brand activities per month.Requirements* In-depth understanding of Nigeria's brand promotion environment, automotive consumer behavior, local marketing channels, and automotive industry trends (mandatory).* 2-3 years of brand marketing experience (experience in automotive, consumer goods, or new energy sectors is preferred).* Ability to plan online and offline activities; basic skills in reviewing brand materials; strong cross-team collaboration skills.* Proactive, results-oriented, and able to adapt to the fast pace of a startup.What We Offer* Competitive salary matching Lagos market standards.* Professional training on CAWIN's EVs, fuel-powered cars, and one-stop services.* Clear career development paths as the company expands in Nigeria.* Opportunity to participate in building an emerging EV/automotive brand in Lagos.* Broaden and develop an international perspective and business capabilities.