Brand Manager

Are you a highly strategic Brand Manager with a passion for the Health and Wellness sector? Do you possess proven experience in building brand equity, driving innovation, and leading successful marketing campaigns for Consumer Goods (FMCG)?If so, explore this exciting opportunity to join GPHS Superfoods, a leading company in the vitamins, supplements, and natural health products industry.This is a key leadership position based in Athens.ResponsibilitiesAs the Brand Manager, you will be responsible for defining and executing the brand strategy for key product lines, ensuring sustained growth and market leadership.Your primary responsibilities will include:Developing and implementing a comprehensive, long-term brand strategy (vision, mission, positioning, target audience) across all touchpoints.Managing the entire product lifecycle, from concept initiation and R&D brief to market launch (Go-To-Market strategy).Planning, executing, and monitoring all communication activities, including digital marketing, social media, PR, and in-store promotions, ensuring consistency with brand guidelines.Owning and managing the annual brand marketing budget, ensuring high ROI and optimal allocation of resources.Conducting continuous market research, competitive analysis, and consumer insights studies to identify opportunities and potential threats.Collaborating closely with Sales, R&D, Operations, and Finance teams to align product development, forecasting, and commercial goals.QualificationsThe ideal candidate is expected to possess the following:A university degree in Marketing, Business Administration, or a related field. A Master’s degree is highly desirable.Proven ability to translate consumer insights into actionable brand and product strategies.Strong understanding of digital marketing tools and performance measurement (e.g., SEO/SEM, E-commerce, social media).Excellent written and verbal communication, negotiation, and presentation skills.Fluency in both English and Greek.ExperienceMinimum of 3-5 years of professional experience in Brand Management, preferably within the FMCG, Food, or Pharmaceutical/Supplements industry.Benefits Opportunities for professional development and training in the Health & Wellness sector.A stimulating and dynamic work environment within a fast-growing, purpose-driven company.If this Brand Manager role sounds appealing to you, we want to hear from you today! Apply online now!All applications are considered with the strictest confidentiality.InformationElena Chaltoupi6949349444Please note that for transparency and equity reasons, only those applications made online via our site will be assessed. After the screening of all the CVs received, we will only contact the candidates who meet the requirements of the job to arrange an interview. All applications are considered strictly confidential.