Business Development Manager

Job Title: Business Development Manager – B2C (Sri Lanka)Department: Study AbroadLocation: Colombo, Sri Lanka (On-site)Work Mode: 6 Days WorkingExperience Required: Minimum 5 years in High-ticket B2C Sales & CounsellingTicket Size Managed: Minimum USD $2,000 – $5,000About UpGrad Study AbroadUpGrad Study Abroad empowers students to pursue globally recognized education through our Direct and Pathways programs, in collaboration with 300+ top universities and 1100+ institutional partners worldwide. We specialize in delivering excellence in student counselling, admissions, and long-term academic success, enabling learners to achieve their international education aspirations.Role OverviewWe are seeking a dynamic and result-oriented Business Development Manager to spearhead our B2C sales and admissions operations in Sri Lanka.The ideal candidate will have a proven track record in high-ticket B2C consultative sales and extensive experience in managing and scaling sales teams. This role will involve leading and mentoring a team of 3–5 Admissions Counsellors, ensuring enrolment growth, high-quality student engagement, and achievement of ambitious revenue goals in a competitive study abroad market.Key ResponsibilitiesLead, mentor, and motivate the admissions/business development team to consistently achieve monthly and quarterly enrolment & revenue targets.Drive the end-to-end sales lifecycle – lead generation, counselling, program presentations, conversions, and post-sales support.Monitor sales funnel quality, forecast accurately, and implement strategies to improve conversion rates.Provide continuous training to counsellors on program knowledge, sales techniques, and customer engagement best practices.Foster a high-performance, growth-oriented culture with focus on talent retention and development.Set, monitor, and analyze KPI-driven performance metrics for individuals and the team.Promote and strengthen the value proposition of UpGrad Study Abroad’s programs to students and parents.What We Are Looking ForMandatory: Demonstrated success in high-ticket B2C sales (USD $2,000–$5,000 range preferred).Minimum 5+ years of consultative B2C sales experience; exposure to education/EdTech sales is an advantage.Experience managing teams of sales executives and/or team leaders.Excellent English communication skills (written & verbal) with strong interpersonal ability.Highly data-driven, with capability to design, implement, and optimize sales processes.Strong problem-solving skills and a solution-oriented approach.High emotional intelligence, with empathy and patience when engaging with students and parents.Exceptional sales acumen with proven expertise in closing high-value deals.Proficiency in MS Office Suite (Word, Excel, Outlook) preferred.