Campaign Marketing Specialist

About The Job Campaign Marketing SpecialistTo support the execution of national and regional PWP (Purchase with Purchase) programs and calendar-based consumer activation campaigns. This role ensures timely coordination with purchasing, creatives, and retail to deliver campaign mechanics that lift basket size, drive footfall, and reinforce MR.DIYs value proposition across shopper moments.Detailed Job Description PWP & Promo Activation PlanningDevelop, update, and maintain the rolling calendar of PWP offers Collaborate with Local and MY Purchasing Teams to propose high-demand PWP items, secure stock forecasts, and finalize pricing tiersCoordinate closely with Retail Trade Marketing, Digital and Creative Team for toolkit preparation (flyers, shelf talkers, visuals)Draft PWP mechanics, redemption rules, and disclaimers for Legal/Approver reviewMonitor campaign readiness per store, SKU arrival timing, and distribution rollout Consumer Moment CampaignsPlan quick-win, category-based activations tied to seasonal relevance Assist in conceptualizing simple, price-led offers that leverage household, hardware, or personal care triggersSupport campaign brief development and creative asset routing with the Creatives team Post-Evaluation & DocumentationCoordinate with Insights & Analytics team to collect campaign impact reports: redemption, promo sales lift, transaction volumeMaintain a campaign tracker dashboard: mechanics used, campaign duration, SKU performance, learning summaryContribute to post-campaign documentation decks and share inputs during team calibrationRequired Competency & QualificationsExperience & Skills:Bachelors degree in Marketing, Business, Retail Management, or a similar field3 to 5 years in campaign coordination, trade marketing, shopper marketing, or retail merchandisingBackground in retail, FMCG, or brand activations is a plusFamiliar with promo mechanics such as bundle pricing, redemptions, and limited time offersOrganized in handling promo calendars, SKUs, and toolkit deliverablesSkilled in cross-team coordination with Creatives, Purchasing, RTM, Digital, and InsightsHighly detail-oriented and deadline-drivenComfortable juggling overlapping timelines and tasksPractical, collaborative, and quick adjust based on retail realitiesProactive communicator across departments