Channel Marketing Manager

WHAT YOU DO AT AMD CHANGES EVERYTHINGAt AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career. The RoleThe Consumer Marketing Manager Latin America reports to the Latin America Marketing Director and is responsible for designing, executing, and optimizing 360° marketing strategies that accelerate AMD’s consumer processor leadership across key LATAM markets. This role drives digital demand generation, retail traffic, in-store activation, and online/offline product presence with OEM and Retail partners, driving consistent weekly sell-out growth and increased AMD awareness and preference.The PersonThe ideal candidate is a leader who thrives in high-growth environments and knows how to turn data, insight, and creativity into relevant business impact. A strategic operator with sharp commercial instincts, exceptional stakeholder influence, and a proven ability to elevate brands in highly competitive consumer-electronics markets across LATAM. He/she should have a willingness and ability to jump in, take the lead, learn, and inspire others, will lead a team of experienced marketers in the region and work as a business partner with AMD Sales and Corporate TeamsKey ResponsibilitiesDevelop and manage a comprehensive marketing calendar providing regular updates to all stakeholdersDesign and implement processes to monitor and control resources, Marketing budget, risks, and qualityDrive brand preference with our customers across products, markets, and geographies.Lead the end-of-end marketing planning from vision to strategies and initiatives that drive business results via breakthrough thought leadership and activation.Translate business goals and brand objectives into a customer-focused marketing strategy.Own and manage the budget and allocation for partner MDF programsBuild relationships with cross-functional teams, subject matter experts, digital teams, regional sales and marketing teams and OEM marketing teams (account-based).Support distribution channels to promote more effectively market and position products and servicesUse data-driven information to develop marketing strategies.Take a proactive and positive approach to seeking ways to improve all aspects of our marketing activitiesLead, coach, and develop a multicultural team of marketing specialists and promoters across the region.Preferred ExperienceProfessional experience in semiconductor, consumer electronics, or high-tech marketing, either corporate or agency side, with proven impact in competitive, fast-paced markets.Hands-on experience in B2B2C marketing, including demand generation, sales enablement, and 360° campaign execution across digital, retail, and trade environments.Proven digital marketing expertise, including performance marketing, organic social, paid media optimization, audience segmentation, and data-driven decision making.Demonstrated success in retail activation and trade-marketing programs, driving awareness, traffic, and weekly sell-out across multiple countries.Strong analytical and data-literacy skills, with ability to interpret insights, forecast performance, and optimize investments in real time.Skilled in project-management collaborating with cross-functional teams and multiple stakeholders across countries and time zones; strong problem-solving, prioritization, and attention to detail and operational excellence.Familiarity with key consumer segments—gamers, creators, students, and professionals—and experience adapting messaging or GTM strategies for each.Proven experience negotiating and executing marketing programs with OEMs and key RetailDemonstrated initiative, drive, and ownership, with a bias for action and the ability to operate with minimal oversight.Leadership experience managing multicultural, high-performing teams, agencies, or promoter networks is a strong advantage.High proficiency in Microsoft Office, especially PowerPoint and Excel; experience with marketing analytics tools and dashboards is a plus.Strong communication skills; fluent Spanish and business-proficient English. Portuguese is a plus.Academic CredentialsBachelor’s degree or equivalent experienceMBA preferredLOCATION:Mexico CityBenefits offered are described: AMD benefits at a glance.AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.