Channel Marketing Senior Specialist, Electrical Wholesaler & IT Channel

Join Eaton and be a part of our commitment to providing impactful, energy-efficient solutions that shape a sustainable future. At Eaton, we make what matters work, and we're dedicated to fostering a workplace where ethics, inclusion, diversity, and our people are at the forefront.We are more than just a power management company, we are committed to inclusion, diversity, and sustainability. You will be part of a global team committed to delivering on our brand promise: "Make what matters work" We pride ourselves on building a culture that reflects our shared goals, beliefs, and attitudes.What You’ll DoWith the support of the direct manager, cooperate closely with the local EWS & IT sales team and targeted xxx partners to develop and execute annual channel marketing plans (MDF) that support sales objectives and drive EWS and IT partner engagement.With the support of the direct manager, develop a cohesive contact data strategy to enable segmentation and targeting of contacts, and work with Sales to ensure their use of Salesforce for contacts and accounts facilitates richer customer engagement.Localise and manage marketing enablement and promotional materials, including digital content.With the support of the direct manager, plan and execute EWS and IT partner events, webinars, and other activities to drive partner engagement and lead generation.Contribute to push/pull campaigns and align Tier 1 activities with Tier 2 campaigns to help generate adequate demand for Eaton offers and maximise sellout of partner inventories (including promotions, incentives, etc.).Monitor and report on the effectiveness of To- and Through-Channel marketing activities, making data-driven recommendations for improvement.Manage and oversee marketing development found (MDF) for autorised and premium partners With the support of the direct manager, manage the EWS and IT channel marketing budgets, ensuring efficient allocation of resources.Consolidate relationships with key local EWS and IT partners, ensuring marketing alignment on goals and strategies.Support the digital transformation of the EWS and IT partners by promoting the adoption of new collaborative tools (MyEaton, PRM, e-commerce, APIs, etc.).Monitor xxx Partner satisfaction regularly and help make Eaton their partner of choice.QualificationsBachelor Degree in Marketing/Communication/Business School Min 3 years experience in marketing communcation, preferably in B2B and channel marketing SkillsSolid understanding of core marketing disciplinesKnowledge of through-channel business processes is beneficial (including channel business strategy, commercial approaches, and distribution models)Experience in planning and deploying partner programmes (acquisition, retention, development, and enablement) is advantageousProven ability to execute joint marketing activities with partners, including campaign planning, KPI setting, programme execution, budget management, and reporting/analysisExperience in B2B environments is a plusBackground in channel partner programmes and collaboration with EWS companies is considered an advantageExperience working with international, cross-functional teams in dynamic, matrixed settings is preferredDemonstrates initiativeStrong written communication skills and messaging abilitiesCustomer-focused approachQuick to learn and highly curiousStrong presentation skillsExcellent interpersonal skillsAttentive and effective listening abilitiesDigital and data-driven mindsetPractical, hands-on execution of marketing plansWhat We OfferCompetitive compensation and benefits packageChallenging projects in dynamic collaborative teamGreat company benefits We make your aspirations matter – Eaton encourages internal promotion, whenever possibleWe make your growth matter - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton UniversityWe make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the environment through power management technologiesWe make your wellbeing matter – We put your health and safety first. Wellness at Eaton is more than a program, it’s about changing the environment by offering the right tools to help empower employees to make that happenWe are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.